Rising Tide Physical Therapy, a comprehensive physical therapy center with offices in Bradenton, Sarasota, Nokomis, and Englewood, Florida achieves a successful rebrand and website design by Cyberlicious®.
The Story
Rising Tide Physical Therapy
Rising Tide Physical Therapy focuses on rehabilitation from injury, surgery, and pain using specialized treatments, including electrical stimulation, manual therapy, manual traction, neuromuscular re-education, balance and vestibular therapy, therapeutic activities, exercises, and ultrasound.
As they were preparing to open their 4th location, the owners reached out to inquire about marketing and advertising services to brand their new clinic. As we learned more about their goals and objectives, it became very clear that what they really needed was a complete rebrand with one consistent brand name and identity to use across all 4 clinic locations. Having 3 separate brand names, identities, and websites was proving too difficult to keep up with. Not to mention, the websites for their first 3 clinics were not mobile responsive or SEO friendly, which in turn led to poor UI/UX. This resulted in limited data, reporting, and insight into user engagement and conversions.
The Goal
Create One Unique Brand Identity & Launch a New Improved Website
As a growing company, Rising Tide needed all things creative, including brand naming and identity, logo, marketing collateral, and web design. Their focus on rehab for geriatric and competitive athletes required a brand identity that evoked strength and trust, while still appealing to multiple age groups — ranging from teens to recreational athletes and post-op surgeries among Gen X and Baby Boomers. Additionally, the brand needed to have regional recognition and stand out from other PT clinics in the southwest central Florida region.
Discovery
Measure, Analyze, Strategize, Succeed
Following a brand strategy and brainstorming session, our team got to work with market interest and research.
Not only did our team research the local market, but we also researched top PT clinics and brands across the nation. The new brand name had to match the clinic’s UVP and mission. As well as, be unique to the local area and have national trademark ability.
That’s when we landed on “Rising Tide Physical Therapy.”
The Solution
Rising Tide Physical Therapy – Rise to Your Full Potential
Blue hues evoke strength, dependability, and trust – but also showcase the gorgeous blue waters of the local beaches. Combined with tall and elongated text, the Rising Tide brand came to life. This can be seen across its logo, marketing collateral, website, and more.
Web Design
The web design for Rising Tide was simple. Identify the pain points for patients while also showcasing each treatment modality and the team’s expertise.
To do this we created a predictable and easy-to-navigate website hierarchy. While also incorporating frequently asked questions with high-volume search terms, SEO copywriting, high-res photos, and a patient portal.
The Results
Improved Brand Visibility & Reach
Since launching in early 2022, this local website has generated thousands of unique organic views in the first 90 days.
Now That’s Cyberlicious®
Request your discovery call today! See how the Cyberlicious® team can sweeten up your brand identity. Let’s create an SEO-friendly website that dominates the organic search for your business.