DōMA Home Furnishings is a local modern and contemporary furniture store with 2 locations in the Tampa Bay area. Cyberlicious® has been working with DōMA Home Furnishings since 2017, handling everything from website design, local SEO, Google Ads and centralized reporting, to strategy and execution of successful sales and marketing campaigns.
In a time during 2020, when many business owners were forced to pull back on marketing and advertising spend, furlough employees, or even face store closures, DōMA was able to generate sweet SEO success (and even break a few sales records in the process).
COVID-19 Challenges & Holiday Shopping
Like many other local retailers, DōMA was facing some tough challenges in 2020 due to COVID-19. Not only did they have to close the doors of all 3 of their furniture showrooms due to shutdown of non-essential workplaces in March and April, but they also permanently closed their DōMA OUTLET location in July, and they were facing the hard reality that 2020 was an election year. Historically, retail sales drop during election years and DōMA was already battling the loss of revenue from closing their doors earlier in the spring due to the pandemic.
The sales team at DōMA was eager to provide top quality service to holiday shoppers. But they needed to increase foot traffic in the door and entice online shoppers to come in and see all that DōMA has to offer for custom furniture and interior design services.
Find Shoppers Searching for Contemporary Furniture
The DōMA management team had already planned out their holiday sales campaigns and needed Cyberlicious® to help spread the word locally. So our team doubled down and identified several local SEO campaigns that would provide increased web visibility and website traffic.
Measure, Analyze, Strategize, Succeed
The Cyberlicious® team analyzed the sales and marketing data from 2019 holiday sales and identified several search terms, as well as, new and trending manufacturers that DōMA could leverage to drive more engaged website visitors and searches.
DōMA had just recently added an exclusive manufacturer studio to their Tampa location and based on the data and user trends we knew that developing a local SEO strategy for these targeted campaigns would prove beneficial.
Cyberlicious® began adding and optimizing new manufacturer products and inventory to the website. By creating SEO copy and optimizing images for fast load times we ensured that visitors and Google bot would love this new content.
We also enlisted our design team to help with the design of magazine, website, and social media graphics to help promote each holiday sale and DōMA’s Annual Give Some Get Some Holiday Sale campaigns.
When looking at the data coming in for the holiday season of 2020 (November 1st thru December 31st) DōMA had:
- 116K total impressions during the holiday season of 2020 (an increase of 43K compared to 2019 data)
- 1.84K website clicks during the holiday season of 2020 (an increase of 61K compared to 2019 data)
- 162 search terms ranked in the top 10 during the holiday season of 2020 (an increase of 22 compared to 2019 data)
- Raised over $27K for local charities during the 2020 Give Some Get Some Holiday Sale Campaign (more than doubling the money raised for local charity compared to 2019 data).
Does Your Brand Dominate the Organic Search Results?
How many website visits is your local brick and mortar store generating each month? Better yet, how many of your targeted search terms rank in the top 10 organically?
From start ups to established brands, the Cyberlicious® team has a strategy for you! We know just how important local SEO and organic search can be for small to medium sized businesses. Let our team of SEO experts develop a strategy for your brand.