STEP #1

Crawl Your Website

Picture your website as a vast network of interconnected tunnels. To explore these tunnels, we need a digital spelunker – enter the crawler.

Utilize tools like Google’s Search Console, or third-party options such as Screaming Frog, to crawl through your site. Your goal should be to stimulate how Google crawls your website so you can map its structure, and identify potential issues.

At Cyberlicious®, we focus on Google Search Console and learn about how your website is performing in Google Search. We utilize all its reports and tools. Yes, there are a lot of them.

STEP #2

Assess On-Page SEO Elements

Optimizing on-page elements is akin to polishing the facets of a precious gem.

• Title Tags and Meta Descriptions: Craft compelling and keyword-rich title tags and meta descriptions for each page.
• Header Tags: Optimize header tags (H1, H2, H3) for a clear and structured hierarchy.
• URL Structure: Ensure URLs are user-friendly, concise, and contain relevant keywords.

Consistency across your content not only pleases search engines but also enhances the user experience.

STEP #3

Content Quality Check

Content is the lifeblood of your website. Evaluate the quality, relevance, and uniqueness of your content.

Eliminate duplicate content, enhance readability, and infuse it with keywords naturally. Google rewards valuable, user-centric content – make sure yours stands out.

Note: Rankings aren’t set in stone. As content ages, its search traffic often experiences a decline. However, refreshing and republishing the content may help revive its rankings.

STEP #4

Technical SEO Examination

Dive into the technical underpinnings of your website. Evaluate page load speed, mobile-friendliness, secure HTTPS protocols, and more. A seamless technical foundation not only caters to user satisfaction but also earns favor from search engines.

• Test Structured Data.
• Check Mobile Friendliness.
• PageSpeed Insights for site speed.

Check out: What is Technical SEO? ➞

STEP #5

Link Profile Analysis

Links are the bridges that connect your website to the vast expanse of the internet, and Google still uses them as a ranking factor. Examine both internal and external links. Identify broken links, ensure a healthy balance of anchor text, and cultivate high-quality backlinks.

Be careful that links aren’t being flagged as toxic or paid, trust us, it can impact your ranking. Lastly, this is one area of SEO to keep an eye on with the emergence of AI: Link Building is Dead! Prove Me Wrong.

STEP #6

Keyword Research Refinement

Keyword trends are the compass guiding users to your digital doorstep. Conduct thorough keyword research to identify industry-relevant terms and phrases. Optimize your content to align with these keywords, staying attuned to user intent and search behavior.

If you want to really go against your competition, do a competitor analysis to see which keywords they use and find any gaps in your own content where you can improve.

STEP #7

User Experience Evaluation

User experience is the heartbeat of successful websites. Assess navigation, design, and overall usability. Ensure your website is intuitive, responsive, and provides a seamless journey for visitors. User satisfaction correlates directly with search engine rankings.

Core Web Vitals are metrics used by Google to gauge user experience, assessing factors such as a page’s load time, interactivity, and the stability of content during the loading process.

Don’t forget to catch a WAVE and check for accessibility issues.

STEP #8

Analytics and Measurement

Numbers tell a story. Analytics allow you to dissect data on user behavior, traffic sources, and conversion rates. Leverage this information to refine your SEO strategy continually.

• Google Analytics: Dive into your analytics to understand user behavior, traffic sources, and more.
• Monthly Reporting: Create a routine for tracking and reporting key metrics. This will help you measure the effectiveness of your SEO efforts.