In order to stay compliant with the Florida Bar Association, an attorney’s email marketing campaigns must follow these guidelines.
WEB DESIGN & DEVELOPMENT
SEARCH ENGINE OPTIMIZATION
PAY PER CLICK
BRAND AWARENESS & REACH
Digital Candy Blog
This article provides key (abridged) considerations you can review as you are checking your banner or pop-up ads, prior to sending them to the Florida Bar for filing and review. For comprehensive guidelines, please see the Rules Regulating the Florida Bar, Subchapter 4-7. Expertise — A person viewing the ad should be able to objectively […]
Websites are a great place for Florida attorneys to market because they do not have to file the content with the Florida Bar for review (as you do with other advertising forms, including email and any type of online ads). While your website copy and materials do not need to be submitted, it still must […]