eCommerce & Retail Advertising
Advertising for eCommerce and Retail can be a tough nut to crack. Competition can be fierce so you don’t want to waste resources. Yet, where will you get the best results?
You can advertise on social media platforms like Facebook to reach 2.7 billion monthly active users, an eCommerce platform like Amazon to reach 112 million Amazon Prime subscribers, or in front of 3.5 billion searches per day on Google.
Before we even decide what platform we’ll go after, we have to determine the best type of advertising campaign to run, and in which order.
Cyberlicious® Capabilities
Advertising never tasted so sweet.
Our team is the expert when it comes to advertising campaigns. We will hit your target audience, increase your conversion rates, and more. With a mixture of our delicious knowledge and machine learning, we create eCommerce and retail strategies that will bring you results and get you to your goals. So, what exactly do we do?
- Brand Awareness & Consideration
- Expanded Reach
- Lead Generation
- Local Store Inventory
- Multi-channel Marketing
- Analytics and Data Tracking
- Smart Campaigns
- App Promotion
- And More
What Type of Advertisements Work Best for Your Retail Business?
Get in front of your customers.
There are numerous ways you can advertise to your audience. Sometimes, picking one or two avenues can bring you the best results, but other times you might need to dip your toes in more. In fact, we believe that you should strive to appear in as many places on the first search results page as possible. Experts can help you narrow down what will work best for your eCommerce advertisement goals.
Search Advertising
Search advertisements are paid ads that allow you to reach the right people at the right time. These show when people actively search specifically for a product or service. Choose keywords and audience segments, and make your ads unique! Google and Microsoft offer numerous types of ads that can assist in highlighting your products or services for the most effective reach.
Local Inventory Ads
Local inventory ads are unique due to the ability to showcase in-store inventory, pick-up options, and more. They hit your local audience and can even increase sales at brick-and-mortar locations! Increase your sales by getting your product in front of searching customers. Google, Microsoft, and Facebook offer variations of these ads that aim to meet your business goals
Display advertising
Display advertising refers to the use of pictures, videos, gifs, other visual media, and even audio to make your products POP. In conjunction with unique text and descriptions, you can really create call-to-actions that stand out. Google and Facebook offer these, so get creative and grab your customers attention.
Talk Nerdy with Us
Does it seem like there are an awful lot of options? Cyberlicious® will help you decide what options work best for your business goals. It’s a full toolbox, so use it to your advantage.
Remarket to Those Who Didn’t Bite the First Time
Then gain their loyalty.
So, someone showed interest in your product or service but just didn’t follow through. Well, it’s not too late to get their business yet. You can develop a plan to reach them again through remarketing! Remarketing relies on an audience definition based on the dimensions and metrics that describe and measure user- and session-based behavior on your site, and also include user attributes like Age, Gender, and Interest. This can help you narrow down the exact products or services that may interest them most.
You also have the option of dynamic remarketing which offers even greater ad personalization. Dynamic remarketing creates audiences to whom you can serve these personalized remarketing ads. The content of the ads is based on the data Analytics captures; for example, if users have viewed a specific product on your site, then you can show those users a remarketing ad for that product or for a related or top-performing product.
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