Content marketing is probably the most important aspect of ecommerce as well as retail marketing. Most retailers and ecommerce websites try to get away with simply copying a manufacturer’s product descriptions. Easy right? Copy and paste; done. You can do that, but search engines, especially Google frown upon duplicate content because it is used to manipulate their search algorithms for ranking purposes.
Cyberlicious® content creators are professional authors, editors, photographers, videographers, and coders. Our unique, strategic approach is data-driven accompanied by machine learning. We know what’s trending and mostly searched, we are alerted to any new content within any industry that gets published, and most importantly, we analyze quantitative and qualitative data with an heuristic evaluation sprinkled on top. Basically, we know what sticks.
How often do you test your titles, body, meta descriptions, fonts, images, videos, and anything else that is content creation related? Think of it this way. What if you do this, what does it do to the revenue generated for that particular product or by a landing page? Content should never be set in stone in a digital world. Experiment. Test digitally. Find out what your customers like by analyzing their behaviors with your content. Does it entice them to order online? Are they eager to get to your store? Here at Cyberlicious®, the data tells the story.