Do You Want to Stand Out & Reach Your Customers Better? Then it is time to start looking into how shoppers are utilizing the internet before making their purchase. In particular, how they are using YouTube. YouTube is a platform that gives businesses a unique way to advertise and broadcast
Make Your Business Competitive, Learn How Shoppers Are Behaving
Tis' the Holiday Season! So, what should you be expecting from shoppers? Well, let's look at how shoppers are behaving so we can figure out strategies to make your business competitive within the market. Which typically means that shoppers are on the prowl and looking for your products and
Google Spam Update October 2022
The Google Spam Update October 2022 was a major update starting a few days ago on October 19th. It was sent out to improve Google's spam algorithms completing on October 21st. Was this announcement regarding Google Search Essentials and an update to its spam policies a warning shot? It might have
YouTube @handles are Officially Here: What it Means for Your Business, & How to Choose Yours
Handles are not new to the social media world. In fact, they are used on other well-known platforms such as Twitter, Instagram, and TikTok. Handles are used to give each channel a unique identifier, one which no other channel can use or copy. This makes it easy for users to engage with and find
Google Webmaster Guidelines Refreshes to Google Search Essentials
Google refreshed its SEO documentation and gave it a new name. Google Webmaster Guidelines is now Google Search Essentials. It lists 3 core parts Google expects your web pages, images, videos, or other publicly-available content to follow. Your website could lose its eligibility to appear and
How to Choose the Best SEO Company
The best SEO companies ensure your website is set up for success way before chasing its "long-tails." The excitement to rank will fog your judgment when company after company guarantees that #1 spot. It is extremely important to know how to filter the doers from the pretenders. Learning how to
Next Step in Google AI: Performance Max Campaigns Are Rolled Out For All Advertisers
Google continues to increase the use of automation in its advertising services. Let's give a big welcome to the newest member, Performance Max Campaigns. While everyone is still finding their footing with this new campaign type, we have been given some important information to keep in mind. Follow
Google Marketing Live 2022 Starts Today!
Are you excited to learn what Google has in store for your business? I am! Starting at 12:00PM EDT, Google's annual event Google Marketing Live 2022 is going to showcase the latest innovations to help your business succeed online and beyond.After watching, make sure to come back to learn more from
Google Announces Increase in Ad Credits for New Accounts
If you haven't already, now is the time to start with Google Ads! Changes are coming to the Google Partners promotional offers in February 2022. How do these Changes Affect You? High-Value Offers Google is increasing the ad credits available to new clients and accounts from $100 to $500.