Yep, the time has come. Universal Analytics is officially done. So, say bye to data collection and processing. We hope you have taken the time to set up your GA4, otherwise you will be in for a rough time as your data collection comes to a complete halt.
eCommerce & Retail Marketing Strategy
People are more digitally immersed than ever, so keeping up to date on your eCommerce and Retail Marketing strategy is a no-brainer. Our experts are here to show you how to keep your business seen by potential customers. Delve into our advice and find ways to stay in the game.
Google Optimize and Optimize 360 are officially being sunset come September 30, 2023. If you use these features, it is time to prepare for this change. See what to expect moving forward and how you can start preparing today.
Lead generation is the process of attracting potential customers to your business, and nurturing them, with the goal of converting them into a paying customer. We consider lead generation to be a 5 stage cycle that continuously moves until all quality leads are converted. What strategies are you using to grow your lead list?
Google Ads and Google Analytics are both run by Google, but sometimes the data doesn’t add up. Do not be alarmed, this is normal. Conversion tracking in Google Ads and Analytics can be different, which means your numbers will reflect those differences. Find out why!
Google Marketing Live 2023 is just around the corner. Join Cyberlicious® at our watch party where you can hang out with the experts themselves! Get ready to see what Google has in store for new Ads features and technologies.
The data privacy topic is hotter than ever. Consumers want to know what data is being collected, what companies are using it for, and more. Basically, they want control over their personal data, and we don’t blame them. Follow along to learn how this can effect your business and how you can prepare for a new data privacy future.
Social media platforms offer the potential to increase your brand’s reach. To do this you need to grow your following with an audience that values your brand. Follow along with these 7 tips on how to grow your social media following. Do it right, do it the Cyberlicious® way!
Is your brand using social media correctly? If you aren’t focusing on engagement then the answer is no. If your followers and users aren’t engaging with your content then what are you accomplishing exactly? Check out the Cyberlicious® guide to social media engagement including trends to watch out for and tips to get follower conversation flowing.
AI is all the rage and for good reason too. It is integrated into almost all places on the web and has inherently changed that way that marketing functions as a whole. Marketing companies should be jumping on this bandwagon and utilizing AI to bring the best outcomes for clients. Check out how Cyberlicious® has embraced it.