eCommerce & Retail Content Marketing
Content marketing is probably the most important aspect of eCommerce and retail marketing. Most retailers and eCommerce websites try to get away with simply copying a manufacturer’s product descriptions. Easy right? Copy and paste; done. You can do that, but search engines, especially Google, frown upon duplicate content. This is because it is used to manipulate their search algorithms for ranking purposes. Trust us, you don’t want to be on Google’s bad side.
Build Relationships That Last
Create. Attract. Engage.
A good content marketing strategy for eCommerce and retail businesses can help you build relationships with your customers. Do you want one-time buyers or would you rather see repeat customers? You guessed it, you want to get those repeat customers. Unsurprisingly, they tend to spend more money and are even more likely to try new products. The products or services your business sells or provides will give some context into which strategies you want to focus on. For example, the content you create may include:
- Video How-Tos or Product Guides
- Blog Posts Relating to the Interests of Your Buyers
- FAQ Page
- SEO, SEO, SEO (we can’t stress this one enough)
- High-Res Photos and Videos
- Partnering with Influencers
- User Generated Content Such as Reviews and Social Media Hashtags
Talk Nerdy with Us
Does it seem like there are an awful lot of options? Cyberlicious® will help you decide what options work best for your business goals. It’s a full toolbox, so use it to your advantage.
We Make eCommerce & Retail Content Marketing Delicious
So you achieve sweet success.
Cyberlicious® content creators are professional authors, editors, photographers, videographers, and coders. Our unique, strategic approach is data-driven and accompanied by machine learning. We know what’s trending and mostly searched, we are alerted to any new content within any industry that gets published, and most importantly, we analyze quantitative and qualitative data with a heuristic evaluation sprinkled on top. Basically, we know what sticks.
Unique Descriptions
Titles, body, meta descriptions, fonts, and anything related to copywrite? Got it covered. We tell the story of your service and products so customers feel connected to their purchase.
Keep it Trendy
Research is one of our best friends. In fact, we keep up-to-date on what your customers are doing. What are they searching for? What are they buying? When? The data tells all.
A/B Testing
Content should never be set in stone in a digital world. Experiment. Test digitally. Find out what your customers like by analyzing their behaviors with your content.
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