Google’s June 2025 core update launched and took about 17 days. It’s another broad core update meant to surface more relevant and satisfying content across all site types, but some industries felt more of the heat than others.
Update Alert:
June 2025: Google released the June 2025 core update on June 30, with the rollout completing on July 17, 2025.
Timeline & Volatility
- Rollout duration: ~17 days (June 30 → July 17, 2025).
- Early volatility showed up just a few days after the start.
- Some spike windows: around July 11-14 many noticed sudden shifts.
Key Takeaways
- Strong emphasis on E-E-A-T and content relevance. Content that’s helpful, well-edited, and clear stood out.
- AI Overview impact. Broad core updates don’t just shake up standard web results anymore; they also ripple into Google’s AI Overviews, Discover, News, Images, and more. Sites that dropped in search often saw the same dips across these surfaces.
- Heavy YMYL volatility. Sites in health, legal, and finance (Your Money or Your Life) saw swings: big drops and noticeable gains depending on how well they met Google’s quality thresholds.
- Recoveries for some sites that had been hurt in previous updates (like Helpful Content or Reviews updates) showed up, though unevenly depending on content quality and site strength.
What You Should Do
- Review your content if you’re in a YMYL vertical (health, legal, finance, etc.). Make sure it’s accurate, backed by credible sources, reflects experience, and is presented in a trustworthy way.
- Don’t only check web rankings. Review performance in Discover and AI Overviews to see the full picture of how June’s update may have shifted your visibility.
- Website performance is important too. UX, site speed, transparency (authors, dates), and clarity of layout all matter more than ever.
- Audit pages that dropped: were they thin, templated, or mostly SEO-first rather than user-first? If yes → consider revising or consolidating.
- Watch performance reports (Search Console / GA4), especially around the July 11-14 period, to spot volatility patterns.
- If you saw wins: analyze what worked (topic, format, depth) and try to replicate it. If losses: map them to gaps in quality or trust signals.
Keep Your SEO Recipe Sweet
Not all updates hit equally, but June showed that SEO for YMYL sites leaves no room for shortcuts. If your content touches health, finance, or legal topics, now’s the time to sweeten your SEO strategy and stay ahead of Google’s growing expectations.