Is your law firm, medical practice, or business considering billboard advertising? You may be researching 'how much does it cost to advertise on a billboard?' Well, we can tell you that the average price is anywhere from $1,000 to $22,000, and that's only for the billboard location itself. The
Treat Google Like a Lady If You Want to Feel Googlicious!
Ok ladies, and especially gents, I decided to write this article as a way to explain to my husband how a lady as well known and sought after as Google, should be treated. We own and operate a digital marketing company in the Tampa Bay area, so needless to say, we are always trying to romance Google.
Marketing Plan Template for 2023
We all know that having an annual marketing plan is essential to helping our businesses succeed. According to LinkedIn, it will help your business promote its brand, products, and services to new customers, as well as help your business identify future strategies to guide profitability. Develop your
Shoppers Love YouTube, Why You Should Too
Do You Want to Stand Out & Reach Your Customers Better? Then it is time to start looking into how shoppers are utilizing the internet before making their purchase. In particular, how they are using YouTube. YouTube is a platform that gives businesses a unique way to advertise and broadcast
Florida Law Firm Marketing Compliance Tips
This article provides key (abridged) considerations to review when checking your law firm's website copy and materials, email advertisements, and banner or pop-up ads for compliance. Be sure to review the comprehensive information in Rules Regulating the Florida Bar, Subchapter 4-7 prior to sending
Make Your Business Competitive, Learn How Shoppers Are Behaving
Tis' the Holiday Season! So, what should you be expecting from shoppers? Well, let's look at how shoppers are behaving so we can figure out strategies to make your business competitive within the market. Which typically means that shoppers are on the prowl and looking for your products and
Google Spam Update October 2022
The Google Spam Update October 2022 was a major update starting a few days ago on October 19th. It was sent out to improve Google's spam algorithms completing on October 21st. Was this announcement regarding Google Search Essentials and an update to its spam policies a warning shot? It might have
YouTube @handles are Officially Here: What it Means for Your Business, & How to Choose Yours
Handles are not new to the social media world. In fact, they are used on other well-known platforms such as Twitter, Instagram, and TikTok. Handles are used to give each channel a unique identifier, one which no other channel can use or copy. This makes it easy for users to engage with and find
Google Webmaster Guidelines Refreshes to Google Search Essentials
Google refreshed its SEO documentation and gave it a new name. Google Webmaster Guidelines is now Google Search Essentials. It lists 3 core parts Google expects your web pages, images, videos, or other publicly-available content to follow. Your website could lose its eligibility to appear and
How to Choose the Best SEO Company
The best SEO companies ensure your website is set up for success way before chasing its "long-tails." The excitement to rank will fog your judgment when company after company guarantees that #1 spot. It is extremely important to know how to filter the doers from the pretenders. Learning how to
6 SEO Tips for Law Firms
Most law firms recognize the importance of developing a website, but did you also know that the way your website is set up can influence how potential customers find your services? With more and more people turning to technology to assist them in finding what they are looking for, knowing how to be
Next Step in Google AI: Performance Max Campaigns Are Rolled Out For All Advertisers
Google continues to increase the use of automation in its advertising services. Let's give a big welcome to the newest member, Performance Max Campaigns. While everyone is still finding their footing with this new campaign type, we have been given some important information to keep in mind. Follow