Google often makes changes and updates to their systems and algorithms. While some of the smaller updates go completely unannounced, Google does give a heads up if there is a chance that changes will be seen by website owners. To learn more about the Google’s review systems, please read our previous update.
Update Alert:
July 2022: Google releases the July 2022 product reviews update for English-language product reviews. The rollout was complete as of August 2, 2022.
Google Product Reviews Update July 2022, What’s New?
The newest update has been released and in record time. Originally expected to take 14-21 days, this update only took 6 days to complete. Good news! Very few changes were seen with this update to Google’s Product Reviews. In fact, most people did not seem to get hit at all. Even though there was no announcement about what exact changes were made, Google runs updates of all sizes throughout the year in an effort to create a better user experience.
From what we can tell, they just refined the previous update slightly. So, it is still as important as ever to hone in on your content. Make it unique. Create depth and show your research.
Tips for Product Reviews
Google’s goal is to showcase the most helpful product reviews to users. Therefore, you should focus on:
- Highlight your first-hand experience with the product
- Compare and contrast with other products if applicable
- List benefits and drawbacks
- Focus on the most important decision making features
- & More
Why We Care
If you do not write product reviews on your website then you don’t need to worry at all, this update will have no effect on your rankings. However, if you do, then this is a great reminder to make sure that you are following Google’s advice and creating useful content. Don’t forget to put in the effort and details. Separate yourself from the competition.
As a leader in all things Marketing, especially SEO, Cyberlicious® follows these updates so you don’t have to. So, do Product Review Updates effect you? Are you not quite sure why and how this update impacted you? Reach out to us and get back on track.