One of the best ways to attract ideal customers is by creating exceptional content and sharing your expertise. According to the nonprofit Content Marketing Institute (CMI), content is one of the most effective ways to promote your business. However, many business owners don’t know how to use content marketing, with data from the CMI showing that 63% of businesses do not have a documented content strategy.
Also known as article marketing or content marketing services, strategic planning and execution of valuable and original content accomplishes several results. For one thing, it gives your business a chance to provide informational value to visitors while discussing topics related to your product or service. This builds trust and shows leadership in a business’s specific niche, letting prospective clients know that they’ve found the right company to meet their needs. Providing interesting material, related to topics that matter to their audience, also creates the opportunity for their content to be shared online. Now your business’s online content marketing has the benefit of word-of-mouth!
At the same time, the business’s content is doing two things to increase their search engine ranking. As people share the link more and more, and as new articles reference back to old ones – a process known as “link building” – the website’s importance grows in the eyes of the search engines. Content marketing agency experts utilize the most efficient content marketing strategies to maximize the relevance of a business’s content when it’s analyzed. Google’s recent BERT update is a great example of why content marketing is important.
Maybe we were told as a kid that nobody likes a know-it-all, but in the world of business, it’s solid gold…so don’t wait to put the right content marketing strategies to work for you.