AI Overviews in Google Search offer quick, AI-generated summaries, helping users find key information without scrolling through endless links. For businesses, these overviews bring sweet SEO benefits by putting content front and center. Now with ad placements in overviews, brands gain even more visibility and reach.
Advertising News & Trends
Discover advertising strategies that elevate your brand and deliver sweet results! Stay up-to-date with the latest ad trends, platform updates, and juicy tips for PPC, social media ads, and more. From Google Ads to Meta, we’ve got everything you need to craft high-impact campaigns, outshine the competition, and maximize your ROI.
Experiment Like a Pro: Balancing AI, Creativity, and Customer Connection in Modern Marketing
If your gut says “this might work,” your next move is simple: you should test that. Learn how to build a test-first strategy that blends AI, bold ideas, and real connection.
Florida Bar Advertising Update: Sweet Changes Coming May 1, 2025
Florida Bar is modernizing advertisement approvals! Email-only opinion letters start May 1, 2025. Learn what’s changing and how it impacts your legal marketing.
Creative Storytelling in Healthcare Marketing: Lessons from YouTube’s Best Ads of 2024
YouTube’s most successful ads used emotion and authenticity to engage audiences. See how healthcare brands can use similar storytelling to sweeten their strategies.
Want a TV Ad for the Super Bowl? Try YouTube Ads Instead
It might be too late for a Super Bowl ad on traditional TV, but it’s not too late to make it digital. Learn how search trends can affect your ads efficiency, and get started with video ads on YouTube for your business today.
Pinterest Shopping Ads and AI Tools: Turn Pins into eCommerce Purchases
Explore how eCommerce brands can succeed with Pinterest shopping ads, personalized promotions, and AI-driven Performance+ tools revealed at Pinterest Presents 2024. These updates make it easier to engage high-intent shoppers and turn sweet inspiration into even sweeter action.
Pinterest Presents 2024: Sweet New Features for Brands
Discover the highlights from Pinterest Presents 2024, where brands learned how to turn inspiration into action with cutting-edge advertising features. From seamless shopping experiences to advanced targeting tools, Pinterest is helping advertisers drive sweet and meaningful results.
Tapping Into Social Media Demographics for a Sweet Marketing Strategy
Make 2025 the year of irresistible social media! 2024’s social media demographics serve up insights for crafting a brand strategy that speaks to each platform’s audience. From Facebook to Pinterest, discover how aligning with each platform’s unique ‘flavor’ helps maximize ROI, build stronger connections, and keep your audience coming back for more.
Maximize Your Holiday eCommerce Sales with Pinterest Ads
This holiday season, Pinterest Ads offer eCommerce brands the perfect platform to connect with motivated shoppers. Learn how to build the sweetest full-funnel campaigns that inspire, convert, and maintain momentum into the new year.
Meta Conversions API: A Sweet Secret to Ad Success
Ready to add a touch of sweetness to your marketing strategy? The Meta Conversions API offers a delicious way to improve your advertising efforts. Learn how to track conversions more accurately, understand your customers better, and optimize your ad campaigns for maximum impact.
Survive the Meta Learning Phase & Optimize Your Ads
Meta’s learning phase can put businesses in a sticky situation if they aren’t aware of what is happening. Discover how to overcome common challenges, accelerate performance, and achieve your marketing objectives. We want to make sure you know how to make data-driven decisions that optimize your campaigns for maximum ROI.
Google Ads Learning Phase: From Learning Curve to Candy Land
The Google Ads learning phase can be frustrating, but it doesn’t have to be. Learn how to overcome common challenges and sugar-rush your campaign performance with expert guidance. Plus. get tasty tips and strategies to optimize your ads for success.