Facebook has a new way to search. AI Mode uses Meta AI and public social content to answer searches, recommend options, and help users discover what they’re looking for.
The Social Media Marketing Hub
Create meaningful connections with social media marketing! Whether you’re connecting locally or globally, our expert-backed tips will help you reach your audience, increase brand visibility, and boost engagement. Explore which platforms best fit your business and learn how to optimize your social media ads for success.
LinkedIn AI Ad Tools: More Creative, More Testing, Better Results?
LinkedIn is making it easier to create and test more ads with AI. We’re looking at the new tools, the potential payoff, and where human strategy still needs to stay in the mix.
Meta Andromeda: What It Is and Why Your Ads Feel Different
Meta Andromeda changed how ads are selected before they’re ever shown. This breakdown explains what’s happening behind the scenes and how to adjust your creative so your campaigns keep moving.
Why YouTube Content Strategy Shapes Decisions Long Before the Click
Search leads to video. Video leads to more questions. People explore, compare, and revisit ideas until something starts to stick. Somewhere in that process, a decision gets made. The question is, what influenced it?
YouTube Lead Generation Strategies for Sticky Marketing
YouTube’s most successful creators are showing marketers how to win attention and turn it into real results. From Shorts to livestreams to smarter CTAs, this post unwraps the behavioral strategies that drive leads. Bonus: You don’t have to publish a single video to use them.
Marketing in the Attention Recession: Only 47 Seconds to Make Your Brand Stick
Attention spans have dipped below goldfish status, but that doesn’t mean your content has to. Learn how to blend snackable formats with smart strategy to create campaigns that get clicks, reactions, and long-term love.
Creative Storytelling in Healthcare Marketing: Lessons from YouTube’s Best Ads of 2024
YouTube’s most successful ads used emotion and authenticity to engage audiences. See how healthcare brands can use similar storytelling to sweeten their strategies.
TikTok Ban: A Sweet (and Slightly Bitter) Look at What’s Happening and What It Means for Marketing
A TikTok ban could shake up the creator economy. Find out what’s at stake for brands and sweet solutions to keep your content strategy on point. See how users are behaving and how other platforms can step in to fill the gap.
Bluesky, Where Organic Social Media Reach is Sweet and Sticky
Organic reach isn’t dead, it’s thriving on Bluesky! Brands are fluttering over the platform’s incredible engagement, growing audience, and ad-free visibility. This is your chance to capture a sweet spot in social media strategy before the pay-to-play model takes over.
cyberlicious® is Joining Bluesky: The Sweetest Social Shake-Up Yet!
cyberlicious® is taking off on Bluesky, the decentralized platform redefining social media marketing. With 24.8 million users and counting, Bluesky offers creators and brands sweet opportunities for growth and connection. It’s time you join too!
Pinterest Shopping Ads and AI Tools: Turn Pins into eCommerce Purchases
Explore how eCommerce brands can succeed with Pinterest shopping ads, personalized promotions, and AI-driven Performance+ tools revealed at Pinterest Presents 2024. These updates make it easier to engage high-intent shoppers and turn sweet inspiration into even sweeter action.
Pinterest Presents 2024: Sweet New Features for Brands
Discover the highlights from Pinterest Presents 2024, where brands learned how to turn inspiration into action with cutting-edge advertising features. From seamless shopping experiences to advanced targeting tools, Pinterest is helping advertisers drive sweet and meaningful results.
