Rising Tide Physical Therapy
Cyberlicious® experts worked with Rising Tide Physical Therapy to consolidate and integrate multiple locations into one easy-to-work website. This paired with developing a unique brand identity allowed them to become more easily recognized, and drove organic traffic like never before.
Rising Tide Physical Therapy focuses on rehabilitation from injury, surgery, and pain. They use specialized treatments, including electrical stimulation, manual therapy, manual traction, neuromuscular re-education, balance and vestibular therapy, therapeutic activities, exercises, and ultrasound.
As they were preparing to open their 4th location, the owners reached out to inquire about marketing and advertising services to brand their new clinic. However, as we learned more about their goals and objectives, it became very clear that what they really needed was a complete rebrand. In fact, they needed one consistent brand name and identity to use across all 4 clinic locations. Having 3 separate brand names, identities, and websites was proving too difficult to keep up with. Not to mention, the websites for their first 3 clinics were not mobile responsive or SEO friendly, which in turn led to poor UI/UX. Unfortunately, this also resulted in limited data, reporting, and insight into user engagement and conversions.
Create One Unique Brand Identity & Launch a New Improved Website
As a growing company, Rising Tide needed all things creative. This included brand naming and identity, logo, marketing collateral, and web design. Their focus on rehab for geriatric and competitive athletes required a brand identity that evoked strength and trust, while still appealing to multiple age groups — ranging from teens to recreational athletes and post-op surgeries among Gen X and Baby Boomers. Additionally, the brand needed to have regional recognition and stand out from other PT clinics in the southwest central Florida region.