Google Analytics 4 Configuration
In our effort to help local businesses gather data on their current and potential customers, we are offering specific Google Analytics 4 configuration services. The time to focus and make sure that your account is set up correctly, your old data is saved, and more is NOW.
The Google Analytics 4 deadline was July 1, 2023. Did you make the switch? Because if you missed the deadline, it will hit you hard. Who better to get you through this hiccup than the Cyberlicious® experts?
Official Google Statement:
On July 1, 2023, this property will stop processing data. Starting in March 2023, for continued website measurement, migrate your original property settings to a Google Analytics 4 (GA4) property, or they’ll be copied for you to an existing GA4 property, reusing existing site tags.
Cyberlicious® GA4 Configuration
Leave no stone unturned during the switch.
Our Analytics experts have been using Universal Analytics and Google Analytics 4 side-by-side for a while now. They know the ins and outs so you don’t have to worry about losing data and managing this extensive system. More importantly, they work with you to find out the exact needs of your business. The total list of services we check off during this process is below and scroll even further to learn why they are so integral to your data collection.
- Newly Upgraded Google Tag
- Manage Automatic Event Detection
- Activate Google Signals
- Define Internal Traffic
- Lists Unwanted Referrals
- Configure Events
- Configure Conversions
- Create Audiences
- Configure Custom Dimensions & Metrics
- Configure Attribution Settings
- Create Explorations (1 Free)
- BONUS: Google Search Console Integration
Skip out on these unique features. See what happens.
Get all the deets about how these Google Analytics 4 features can benefit your business. In our humble opinion, they are the basic groundwork of any good analytics strategy. That’s why we go over each aspect when working on building a sustainable strategy tailored to your business needs.
Upgraded Google Tag
The new tagging system allows you to use a single Google tag across your entire website and connect the tag ID to multiple destinations (only available in GA4). This means you don’t have to use multiple tags for different Google product accounts!
Automatic Event Detection
These are pre-defined user activities that Google Automatically records. For example, when users click on an ad or when they visit your website for the first time. Plus, it even includes specific events such as when a free trial user turns into a subscriber.
A new Google product that enables cross-device tracking and reporting. Data is pulled from users who are signed into their Google account and have Ads Personalization set up. It can give you insights into how people navigate your marketing funnel so you can create great user experiences.
Set parameters so you don’t collect unnecessary data. Internal visitors to your website, even those who have the ability to edit and update it will send data to Analytics. Don’t skew your data!
Prevent duplicate data. Filter out traffic that arrives at your website from another source. Helpful for situations such as: where a website runs a third-party payment center that returns a customer to your website after checkout or a password-recovery email redirect.
Get information about how users and customers are spending time on your website. See this data in the reports. You can even see real-time data from the past 30 minutes. Overall, use this information to receive insights into the customer journey and create audiences for your advertising and marketing efforts.
Proper setup of conversions is crucial for tracking interactions or occurrences that are valuable to your business. The kicker? You have to create or identify them before data and reporting are available. Additionally, you can use these metrics to help advertising campaigns!
By segmenting your users or customers into distinct categories, you can easily uncover which ones are the most profitable for your business and adjust accordingly. Furthermore, audiences are invaluable to ad campaigns for targeting new customers or for remarketing purposes.
Custom Dimensions & Metrics
Section out the most important data to your business that GA4 does not already have parameters for. Custom dimensions can be either event-based or user-based. Custom metrics are event-based only and let you track metrics specific to your goals. Overall, you can enrich the data that GA4 already tracks.
Attribution refers to recognizing the various ads, clicks, and other elements that a user has interacted with on their journey toward completing a conversion. So, instead of all credit going to one conversion event, it is divided among touchpoints to give a better idea of the customer journey.
Use the power of AI and machine learning to get deeper insights into your users and customers. Access granular data and apply analytical techniques to measure your marketing and business performance. There are various visuals and model templates that GA4 already has available, but you can also custom-create new ones that better fit your needs.
Google Search Console
Gain insights into how successful your organic search is for your website. For instance, you can examine where exactly your website appears in search results and which queries lead to clicks. Additionally, you can track which landing pages engage or converts users more. Altogether, our Google Analytics 4 Migration helps improve your SEO reporting.