Google Analytics 4 Configuration
Your data should belong to you. With privacy changes and AI shaping how people discover brands, first-party data is important for understanding your customers and measuring what truly drives conversions.
Our analytics experts configure Google Analytics 4 and connected tools to capture the insights that matter most, from accurate tracking to real customer behavior across devices.
cyberlicious® GA4 Configuration
Strong data starts with the right setup.
Our analytics experts know GA4 inside and out, from accurate setup to advanced tracking that protects your first-party data. We build configurations around what matters most to your business, so every event tracked actually supports your goals. Check out the full list of services included, then keep scrolling to see why each one plays a role in smarter data collection and reporting.
- Newly Upgraded Google Tag
- Manage Automatic Event Detection
- Activate Google Signals
- Define Internal Traffic
- Lists Unwanted Referrals
- Configure Events
- Configure Conversions
- Create Audiences
- Configure Custom Dimensions & Metrics
- Configure Attribution Settings
- Create Explorations (1 Free)
- BONUS: Google Search Console Integration
Proven Results in Every Industry
The brands who measure smarter, scale smarter.
Unwrap how leading brands used data and anayltics to clarify what matters and make quick decisions that paid off.
Gymshark Case Study
A global fitness brand strengthened its data muscles with GA4, boosting product listing clicks by 5% and cutting checkout drop-offs by 9%.
McDonalds Case Study
Predictive audiences and personalization helped McDonald’s supersize results with a 63% drop in cost-per-action.
412 Food Case Study
412 Food Rescue uses smart technology and analytics to connect surplus food with communities who need it most.
Limited Time Offer
Miss out & watch the regret set in.
We’re offering first-party data and GA4 configuration specials to make sure your tracking is accurate, your insights are actionable, and your business is ready for what’s next in analytics.
Delicious Breakdown
Skip out on these unique features. See what happens.
Get all the details about how these Google Analytics 4 features can benefit your business. In our humble opinion, they are the basic groundwork of any good analytics strategy. That’s why we go over each aspect when working on building a sustainable strategy tailored to your business needs.
Upgraded Google Tag
The new tagging system allows you to use a single Google tag across your entire website and connect the tag ID to multiple destinations (only available in GA4). This means you don’t have to use multiple tags for different Google product accounts!
Automatic Event Detection
These are pre-defined user activities that Google Automatically records. For example, when users click on an ad or when they visit your website for the first time. Plus, it even includes specific events such as when a free trial user turns into a subscriber.
Google Signals
A new Google product that enables cross-device tracking and reporting. Data is pulled from users who are signed into their Google account and have Ads Personalization set up. It can give you insights into how people navigate your marketing funnel so you can create great user experiences.
Internal Traffic
Set parameters so you don’t collect unnecessary data. Internal visitors to your website, even those who have the ability to edit and update it will send data to Analytics. Don’t skew your data!
Unwanted Referrals
Prevent duplicate data. Filter out traffic that arrives at your website from another source. Helpful for situations such as: where a website runs a third-party payment center that returns a customer to your website after checkout or a password-recovery email redirect.
Events
Get information about how users and customers are spending time on your website. See this data in the reports. You can even see real-time data from the past 30 minutes. Overall, use this information to receive insights into the customer journey and create audiences for your advertising and marketing efforts.
Conversions
Proper setup of conversions is crucial for tracking interactions or occurrences that are valuable to your business. The kicker? You have to create or identify them before data and reporting are available. Additionally, you can use these metrics to help advertising campaigns!
Audiences
By segmenting your users or customers into distinct categories, you can easily uncover which ones are the most profitable for your business and adjust accordingly. Furthermore, audiences are invaluable to ad campaigns for targeting new customers or for remarketing purposes.
Custom Dimensions & Metrics
Section out the most important data to your business that GA4 does not already have parameters for. Custom dimensions can be either event-based or user-based. Custom metrics are event-based only and let you track metrics specific to your goals. Overall, you can enrich the data that GA4 already tracks.
Attribution Settings
Attribution refers to recognizing the various ads, clicks, and other elements that a user has interacted with on their journey toward completing a conversion. So, instead of all credit going to one conversion event, it is divided among touchpoints to give a better idea of the customer journey.
Explorations
Use the power of AI and machine learning to get deeper insights into your users and customers. Access granular data and apply analytical techniques to measure your marketing and business performance. There are various visuals and model templates that GA4 already has available, but you can also custom-create new ones that better fit your needs.
Google Search Console
Gain insights into how successful your organic search is for your website. For instance, you can examine where exactly your website appears in search results and which queries lead to clicks. Additionally, you can track which landing pages engage or converts users more. Altogether, our Google Analytics 4 Migration helps improve your SEO reporting.
Keep Your Data Sweet
Schedule your discover call and get first-party insights that taste like success.
Our experts will get GA4 working properly so you can focus on growing your business instead of troubleshooting dashboards. Fill out the form, so we can get to work.
