Tropical Enterprises is a personal care, skin care, beauty contract manufacturing, and private label company located in Tampa, FL. They offer full-service product development, state-of-the-art custom formulations, and a complete line of all-natural private-label products for anyone to develop, bottle, and launch a branded personal care product line.
New Service Area Introduced
With over 22 years in the promotional product industry, Tropical has grown in size and capacity. Their service offerings now include contract manufacturing and private-label products. Their owner requested a new branded name with domain registration, website design, SEO, and PPC campaigns to help launch their new service areas and attract qualified leads.
They wanted to maintain a distinct separation from their current promotional product services division. Furthermore, they wanted to attract clients who are ready to build a complete beauty or homecare product line using Tropical’s manufacturing and private label service.
Finding New High Quality Business Prospects
The Tropical team wanted to attract new high quality clientele and increase inquiries for both contract manufacturing and custom formulations, as well as, private label services.
They required expertise and strategy with tracking and organizing leads based on lead source, services requested, and conversion tracking so that they are better able to understand how various marketing campaigns are working for them. In addition, they required assistance with selecting and integrating a CRM to help make important connections between sales and marketing.