Google Marketing Live 2019

The data-driven power of today's marketing and advertising is still trying to find its way to most businesses, both large and small. Many business owners are not used to having access to "big data." But Google and other platforms are making it easier than ever to create our own data mines. Take for

How do you get someones attention in seconds... 6 seconds to be exact? 1... 2... 3... 4... 5... 6... Google-owned YouTube has recently begun offering many advertisers a platform to do just that. Capture users attention in today's rapidly mobile world with the use of 6 second bumper ads. With

Machine learning is not just for Sci-Fi movies anymore. Google, not Skynet, is one of the global leaders in machine learning development. Across most of their products, if not all, you will find some sort of automated program analyzing data that identifies patterns and makes decisions with as little

Most of us have joked, "There's an app for that," to friends, family, and even co-workers. The phrase trended so well, Apple trademarked it. Although that was over a decade ago, mobile app usage is still on the rise as 90% of smartphone owners say they use apps. The bad news? Almost 80% of new app

Ads should always be helpful to searchers. Helping them find the most accurate and relevant reply to their search. Data shows that the most successful ad experiences are personal, relevant, and engaging. Brands need to be there and be useful in a consumer's time of need. However, the consumer