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Google Marketing Live 2019

Google Marketing Live 2019 brings a slew of updates and new features for building Ad Campaigns. Check out what we think about these updates and see how they can benefit your business.

YouTube Ads Custom Audiences

Google Marketing Live 2019: YouTube Ads Custom Audiences

May 21, 2019 By Cyberlicious

The data-driven power of today's marketing and advertising is still trying to find its way to most businesses, both large and small. Many business owners are not used to having access to "big data." But Google and other platforms are making it easier than ever to create our own data mines. Take for

YouTube Ads 6 Second Bumper Ads

Google Marketing Live 2019: YouTube Ads 6 Second Bumper Ads

May 20, 2019 By Cyberlicious

How do you get someones attention in seconds... 6 seconds to be exact? 1... 2... 3... 4... 5... 6... Google-owned YouTube has recently begun offering many advertisers a platform to do just that. Capture users attention in today's rapidly mobile world with the use of 6 second bumper ads. With

Google Ads Smart Bidding

Google Marketing Live 2019: Google Ads Smart Bidding

May 19, 2019 By Cyberlicious

Machine learning is not just for Sci-Fi movies anymore. Google, not Skynet, is one of the global leaders in machine learning development. Across most of their products, if not all, you will find some sort of automated program analyzing data that identifies patterns and makes decisions with as little

Google Ads Deep Linking

Google Marketing Live 2019: Google Ads Deep Linking for Mobile Apps

May 18, 2019 By Cyberlicious

Most of us have joked, "There's an app for that," to friends, family, and even co-workers. The phrase trended so well, Apple trademarked it. Although that was over a decade ago, mobile app usage is still on the rise as 90% of smartphone owners say they use apps. The bad news? Almost 80% of new app

Google Ads Gallery Ads

Google Marketing Live 2019: Google Ads Gallery Ads

May 17, 2019 By Cyberlicious

Google’s 2019 Marketing Live keynote included a big announcement of new features on the Google Ads platform – Gallery Ads. Gallery Ads are designed to combine the intent of search queries with the creative prowess of display and imagery. This new ad type is sure to help businesses drive sales and

Google Ads Discovery Campaigns

Google Marketing Live 2019: Google Ads Discovery Campaigns

May 16, 2019 By Cyberlicious

Ads should always be helpful to searchers. Helping them find the most accurate and relevant reply to their search. Data shows that the most successful ad experiences are personal, relevant, and engaging. Brands need to be there and be useful in a consumer's time of need. However, the consumer

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