• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Cyberlicious®

Cyberlicious®

Digital Candy for Sweet Results®

  • About
  • Services
    • Advertising
    • Analytics
    • Branding
    • Consultation
    • Content Marketing
    • Workshops
    • SEO
    • Web Design
  • Clients
  • Industries
    • eCommerce & Retail
    • Health & Wellness
    • Legal
  • Blog
  • Contact
Home › Digital Marketing Blog › Google Marketing Live 2019: Google Ads Discovery Campaigns
Google Marketing Live 2019: Google Ads Discovery Campaigns

Google Marketing Live 2019: Google Ads Discovery Campaigns

May 16, 2019 By Cyberlicious

Ads should always be helpful to searchers. Helping them find the most accurate and relevant reply to their search. Data shows that the most successful ad experiences are personal, relevant, and engaging.

Brands need to be there and be useful in a consumer’s time of need. However, the consumer journey is ever-changing. So how do brands continue to offer unique and engaging experiences to their customers?

Meet Google Ads Discovery Campaigns

Google is launching a new form of Ads that are designed to understand a searcher’s intent, anticipate it, and surprise and delight consumers. These new “Discovery Ads” provide an open canvas for brands to showcase their product and services and help get discovered.

Google Ads Discovery Campaigns

People turn to Google when they want to learn or purchase new things. They search for information. They visit sites. They watch videos. They explore content online. They discover new things. They check out the latest news, trends, or promos.

Data shows that 3 out of 4 consumers enjoy making new discoveries when shopping. Over 70% of consumers are always on the lookout for new brands and products to make their lives easier.

How Discovery Ads Work

They are designed to be a single easy-to-use campaign type that can be set up in your Google Ads account. Discovery Ads run across multiple platforms: YouTube home feed, Gmail promotions tab, and the Google Discover feed.

The Google Discover feed appears on the homepage of the Google app for iOS and Android, as well as, the Google.com homepage on mobile. Users customize their feed to include not only search, but relevant information and topics across the web that interest them most. More than 800 million people use Discover monthly.

Google uses device information, web and app activity, location history, and home location to personalize feed content, which is largely AMP-enabled.

Discovery ads look and function just like regular ads when seen in the Gmail promotions tab. However, when seen on Discover and YouTube they look like original in-feed ads featuring large high-quality images, with headlines and short descriptions.

How to Set Up Discovery Ads

Simply select Discovery Campaigns in your Google Ads account. Then enter a landing page URL and upload your high-resolution images (at least one landscape image and one logo image). You can then enter up to 5 different headlines and 5 descriptions for A/B/n testing.

When choosing an audience, advertisers can use Google audiences including interest, in-market, affinity, or custom intent audiences. These audiences take their targeting signals from Google properties, including a users’ search activity, visits to Google Display Network sites, YouTube watch behavior, and apps they download from the Play store.

Discovery Ads provide unmatched reach while providing an open canvas for brands to showcase high-quality creative with multiple headlines. All at the right moment when users are engaged and interested in learning new information or checking out the latest trends. This new ad type is still in beta and is set to roll out globally later this year. Check out the new Discovery Ads below:

Let Cyberlicious® help your business drive growth and success using Google Discovery Ads.

Filed Under: Advertising Strategy, Digital Marketing Blog, Google Marketing Live 2019

Primary Sidebar

Marketing Plan Template

Start planning your sweetest year yet.

2023 Marketing Plan Template - Download Your Free Copy Today!
DOWNLOAD NOW

Next Workshop

Make Better Business Decisions with Analytics

SAVE MY SEAT

Digital Marketing Blog

Strategies, updates, trends & more.

  • New Meta Monetization Tools Announced
    New Monetization Tools on Facebook and Instagram: Meta Securing Dough for Creators
  • Google Bard & SEO
    ChatGPT, Meet Bard – The Rival Chatbox That is Google’s Next Step With A.I.

Footer

Sign up for our Newsletter

Get the scoop on all things marketing!

Select list(s) to subscribe to


Spammers are crushed and melted into simple syrup. Privacy Policy

Connect with Us

Cyberlicious® 
735 Arlington Ave N, Suite 210
St Petersburg, FL 33701

727.820.1988
sales@cyberlicious.com

  • LinkedIn
  • Facebook
  • YouTube

Request a Consultation

A quick way to reach you.

Copyright © 2023 · CYBERLICIOUS® · Privacy Policy · All Rights Reserved