The best SEO companies ensure your website is set up for success way before chasing its “long-tails.” The excitement to rank will fog your judgment when company after company guarantees that #1 spot. It is extremely important to know how to filter the doers from the pretenders. Learning how to choose the best SEO company is imperative. Picking the wrong one could harm your website’s rankings and negatively impact your revenue flow longer than anticipated.
There are many SEO companies that practice “black- or grey-hat” techniques that are overly aggressive or fail to follow Google Search Essentials, formerly Google Webmaster Guidelines. These practices can damage your site and its reputation as an authority. Take precautions as it is extremely important to interview and research SEO companies when deciding to pick one for your business.
Learn How to Choose the Best SEO Company
Good SEO companies develop a keyword strategy to drive organic traffic to your website. The best SEO companies develop a data-driven strategy for your website. It starts with its informational architecture. How do users react to your current website’s structure? No reason to drive traffic to a website that barely converts, right? A data analysis of the current website would be required prior to implementing a keyword strategy.
You just learned your first red flag. If an SEO company just talks about keywords, NAP citations for local SEO, page speed, and to E.A.T. delicious link building, you are wasting your time. We all have access to the same software, guides, and blogs that tell us the same things. The focus should be on the website, and how search term research can contribute to a content strategy that increases organic outreach. You want to ensure your website keeps users engaged turning them into paying customers. A strategic informational architecture will keep the searcher engaged while leading them into taking action.
The SEO team you pick must provide your website with the best possibility of impressing the search engines, and most importantly, its users. How to choose the best SEO company is dependent on what your business is trying to achieve. Being found on Google’s first page is definitely a game changer since the majority of search engine users “Google it.”
Tips on How to Choose the Best SEO Company
First, I would go to the source. Google Search Central, formerly Google Webmasters, is a first-party hub for business owners or marketers, developers, and SEO professionals. They provide recommendations on how to improve SEO for any website. Here are some tips they offer on hiring an SEO specialist.
10 Questions to Help Choose the Best SEO Company
Within SEO fundamentals, there is a section called “Do you need SEO?” The knowledge gained from this section can help you tremendously. Being prepared to ask tough questions puts the pretender on the spot. The doer should answer with confidence like below.
1. Can you show me examples of your previous work and share some success stories?
Absolutely! We are happy to share success stories and examples of our work with all prospective clients. We have SEO campaigns available for review on our site, as well as current clients that are willing to provide personal references attesting to the superior quality of the work we provide.
2. Do you follow the Google Search Essentials?
Cyberlicious® is not a company that sells magic snake oil, manipulation, or quick fixes to your search ranking results. We provide our clients with professional and ethical SEO techniques that follow all guidelines set forth by any and all search engines.
3. Do you offer any online marketing services or advice to complement your organic search business?
That’s exactly what we do! We always encourage our clients to incorporate other services into their marketing efforts. Digital marketing is at its best when you implement as many techniques and tools to maximize and sustain results.
4. What kind of results do you expect to see, and in what timeframe? How do you measure your success?
The results we expect to see and the timeframe we achieve them in are dependent on your company’s main goals, budget and the scope of the project. Each marketing and advertising effort is measured and tracked at a granular level whenever possible. Using the data we collect, we are able to determine which campaigns and dollars spent are most effective for creating visitor interactions, engagements and purchases.
5. What’s your experience in my industry?
We have experience with a multitude of industries, including: e-commerce, legal, tourism, brokerage firms, health and wellness, non-profit, entertainment, hospitality and many more. Contact us to discuss our experience in your specific niche today!
6. What’s your experience in my country/city?
Cyberlicious® is a SEO company made in the USA. We have experience with local and national SEO in all 50 states. Find out how effective we are in your area by scheduling a discovery call.
7. What’s your experience developing international sites?
As an international SEO company, we do offer advanced SEO for multilingual websites. We have developed sites for international use in the e-commerce and direct sales, as well as tourism industries.
8. What are your most important SEO techniques?
We consider our SEO techniques to be in the forefront of any other SEO company. Our evaluation of search engine patents, expert case studies, and our very own experimentation display a passion for SEO that is truly unmatched. We maintain transparency as we provide weekly to monthly updates of the site’s ranking and crawl error reports. Here are more details regarding the SEO services we offer.
9. How long have you been in business?
Cyberlicious® has been in business since January of 2012. However, we’ve been passionately helping businesses grow since 2009. Go check out our story to find out more.
10. How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
We utilize an online meeting, screen-sharing and video conference software, email and telephone communications with our clients. Our clients are included in the planning and strategizing of all marketing efforts helping your business. We will provide reasoning behind our strategies and recommendations as long as it does not devalue or compromise Cyberlicious® business practice.
Hopefully, this provides you the knowledge on how to choose the best SEO company. As a professional SEO firm, we pride ourselves on helping businesses grow by providing innovation, creativity, and impeccable user experience. We consider ourselves a constant student of the industry, as SEO best practices and algorithm updates to search results are continuously evolving. If you are ready to get a taste of our delicious SEO campaigns, contact us today!