Law Firm Advertising Services

Sometimes law firm advertising can feel like you’re just burning through your budget. You may be thinking, “What exactly can a $5,000 brand awareness campaign do for my firm?” Or maybe you think spending $120.00 for just one click is loco. This line of thinking makes legal advertising seem expensive. Fortunately for you, advertising for law firms – performed strongly and systematically – is not an expense. It is an investment.

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Invest In Law Firm Advertising

Without wasting money & resources.

When our partners invest in law firm advertising, we ensure all elements are analytically tracked and integrated for centralized reporting. At cyberlicious®, our law firm marketing agency team doesn’t launch a single campaign until clicks, visits, form submissions, and calls are all reported. Within our analytical reporting system, we generate views to simplify the monitoring of your investment.

How do we ensure your investment is creating the sweetest results? We take these ingredients, mix them together, and create delicious ROI:

conversion rate optimization (CRO)
quantitative and qualitative research
heuristic evaluation (a usability inspection technique)
experimentation

At the very least we A/B test ads (splitting the audience to gauge response to two versions) so we can see which one generates the best click-through rate (CTR). The highest CTR-producing ad is the winner. Then we create a new ad to test again. Wash, rinse, repeat until we are confident our ads are lead-generating machines for attorneys. Did we mention we do the same with landing pages? We conduct multivariate testing with those, increasing conversion rates across the entire website.

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Does it seem like there are an awful lot of options? cyberlicious® is a legal marketing agency that will help you decide what options work best for your firm’s goals. It’s a full toolbox, so use it to your advantage.

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Build Advertisements That Tell Your Story

Get your law firm in front of those who need your services with targeted attorney advertising.

Gain Recognition with Display Advertising

Your firm can gain brand awareness through numerous display advertising channels such as bloggers, news publishers, broadcasters, and other digital media outlets. We utilize smart bidding and other machine learning technologies to increase leads by ensuring your ads stay in front of potential customers in ready-to-hire mode. The Google Display Network alone offers the ability to advertise on over 2,000,000 web or mobile apps including the Weather Channel or New York Times.

Get Found with Search Advertising

Do you want quick results, showing you at the top of Google’s first page? Search engine advertising for attorneys is the fastest way to place an ad in front of potential clients actively searching to hire an attorney. How about Yahoo or Bing? Microsoft Advertising covers those. We also attract the same user intent from other search engines, such as Avvo and FindLaw.

Develop Brand Personality with Video Advertising

The main reason digital marketing for law firms truly kicks butt is the ability to target your audience. Google has provided a way to control the information about your audience through YouTube Ads custom audiences. Once we teach Google Ads machine learning the characteristics of your audience, we’re given the ability to use the ads across Gmail, YouTube, Google Discovery, and the Display Network. Your sales video has an increased opportunity to showcase your personality and expertise.