Law Firm Social Media Marketing Services
People are using social platforms more than ever, and not having a solid law firm social media marketing strategy puts your practice at a serious disadvantage. Attract and engage prospective clients by leveraging targeted content, strategic ads, and yes, a well-crafted #HashtagStrategy. It’s time to get with the times and invest in social media marketing for law firms.
Be Where Your Customers Are
Social media isn’t going anywhere, so your firm better be there.
Social media provides unlimited access to potential clients and referral sources. Give someone the choice to call your office or scroll through your firm’s Instagram or LinkedIn, and chances are, they’re scrolling. That’s why brand recognition is more important than ever in your law firm’s digital marketing plan.
Pro Tip: A recent American Bar Association survey found Facebook is the second most popular marketing channel for law firms. In fact, it is the #1 channel for firms with 2 to 9 lawyers (B2B attorneys may want to try Linkedin).
Attract prospective clients
What if a prospective client visited your website but didn’t convert? You need a law firm social media marketing strategy for that. With Facebook retargeting, you can show them an ad right in their feed. Maybe to schedule a free consult or read a client success story. It’s not magic, it’s Pixelicious.
Corporate attorneys? LinkedIn’s retargeting tools are just as powerful.
You can also use event-based targeting. Someone attending a startup event may need a business attorney. Someone attending a protest might need a criminal defense lawyer. Social media offers endless ways to connect the right person to the right service, and at just the right moment.
Talk Nerdy with Us
Too many tools, too little time? We help you build a custom attorney social media strategy that aligns with your firm’s goals, practice areas, and client base. Whether it’s Facebook, Instagram, or LinkedIn, we know how to make your brand stick.
Generate Brand Awareness
With over 2.6 billion monthly active users on Facebook alone, you’ve got a massive audience at your fingertips. But most attorneys approach law firm social media marketing like they’re throwing spaghetti at the wall. Basically, posting and hoping something sticks. We prefer a sweeter approach.
We focus on engagement, targeting users who are actively interested in your legal services and content. First impressions matter, so we help develop your voice, brand personality, and visual identity. So, people remember your firm for all the right reasons.
Engage Your Target Audience
Traditional targeting used to mean age, gender, or income level. But social media marketing for attorneys lets you go deeper: hobbies, behaviors, website visits, event attendance, and yes, even the kind of coffee they like. When your posts match their interests, they’re far more likely to engage.
Establish Thought Leadership
Clients don’t want to hire someone who’s guessing—they want an expert. That’s where law firm social media marketing really shines. Use platforms like Facebook, Instagram, and LinkedIn to share insights, updates, and success stories that build trust.
From Facebook Lives to blog post shares, we help your firm become a trusted voice in your area of law. We’ll even track and analyze post performance to refine your strategy over time. More engagement = more reach. And more reach = more clients.
Ready to make it happen? Set up a consultation today and let cyberlicious® craft a sweet social strategy for your law firm.
Law Firm Marketing Tips & Trends Delivered
Discover what’s shaping legal marketing and how your firm can benefit.
Want to see our other legal services?
Browse through our menu and just click the link!