• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Cyberlicious®

Cyberlicious®

Digital Candy for Sweet Results®

  • About
  • Services
    • Advertising
    • Analytics
      • Google Analytics 4 Migration
    • Branding
    • Consultation
    • Content Marketing
    • Workshops
    • SEO
    • Web Design
  • Clients
  • Industries
    • eCommerce & Retail
    • Health & Wellness
    • Legal
  • Blog
    • Advertising Strategy
      • Google Marketing Live 2022
      • Google Marketing Live 2023
    • Analytics & Reporting Strategy
    • Branding Strategy
    • Content Marketing Strategy
    • SEO Strategy
    • Social Media Strategy
    • Web Design Strategy
  • Contact
Home › Digital Marketing Blog › SEO for Your Audience, Not Keywords
SEO for Your Audience, Not Keywords

SEO for Your Audience, Not Keywords

October 29, 2015 By Cyberlicious

Consumers are researching brands, products and services across multiple devices. In response, search marketers are setting aside keywords in favor of secondary signals and personalized content.

  • Mobile Growth Fueling Cross-Device Search
  • The Challenge of Multidevice Searching
  • Cross-Device Optimization in Practice
  • Impressive Content for Impressive Results

Mobile Growth Fueling Cross-Device Search

Search prominence is becoming more complex and valuable all the time, as evidenced by the introduction of Facebook Search FYI on October 22nd.

One critical behavioral development is that US web users are increasingly looking something up on one device and then switching to another one to complete their search. That’s because mobile search is becoming much more common, as indicated by 2014 statistics and 2019 projections from eMarketer on the American market:

  • 2014 – 214 million search / 134 million mobile search
  • 2019 – 236 million search / 216 million mobile search.

The Challenge of Multidevice Searching

Jumping from one IP address to another makes it much more complex to target search and gauge performance effectively. However, the reward is great for marketers who can figure out how to bridge the gap between devices effectively, so SEO best practices are quickly developing.

One of the most fundamental methods to address multidevice users is to focus on secondary search signals such as time of day and location. In other words, keywords are now considered insufficient.

In a way, thinking only in terms of keywords is similar to quoting out of context, explains marketing executive Jeremy Hull. On the other hand, “[l]ooking at [additional] information that the user passes when they search [is] … equivalent of being able to have a face-to-face conversation with someone where you can read their body language,” he says, stressing the importance of choosing the right company.

Cross-Device Optimization in Practice

How do you put these secondary signals to work? Marin Software market analyst Brian Lee gives the example of a clothing e-tailer placing higher value on users in certain ZIP codes. If you look at the amount of rain in certain areas, you can better establish context, he says. “While they might not be looking at rain products at that moment, it’s related to their location … more than it’s related to their current search topic.”

Impressive Content for Impressive Results

Multidevice SEO is a growing challenge, with one study forecasting that the average user will have 4.3 devices by 2020. In the arena of cross-device search, marketers will need to target audiences rather than just keywords.

Do you need to optimize for cross-device search and the personalization era? At Cyberlicious®, we pride ourselves in helping business grow by providing innovation, creativity, and impeccable user experience to design and digital marketing strategies.

Filed Under: Digital Marketing Blog, SEO Strategy

Primary Sidebar

Marketing Plan Template

Start planning your sweetest year yet.

2023 Marketing Plan Template - Download Your Free Copy Today!
DOWNLOAD NOW

Next Workshop

Google Analytics 4

Friday, June16th 2023

SAVE MY SEAT

Digital Marketing Blog

Strategies, updates, trends & more.

  • Google Marketing Live Watch Party: People Celebrating in front of Computer
    Google Marketing Live 2023: Excitement Abounds for New Updates at Our Watch Party
  • National Small Business Week
    Cyberlicious® Celebrates National Small Business Week

Footer

Sign up for our Newsletter

Get the scoop on all things marketing!

Select list(s) to subscribe to


Spammers are crushed and melted into simple syrup. Privacy Policy

Connect with Us

Cyberlicious® 
735 Arlington Ave N, Suite 210
St Petersburg, FL 33701

727.820.1988
sales@cyberlicious.com

  • LinkedIn
  • Facebook
  • YouTube

Request a Consultation

A quick way to reach you.

Copyright © 2023 · CYBERLICIOUS® · Privacy Policy · All Rights Reserved