AI keeps evolving and changing the way we interact with the digital world. Now, Google introduces the new AI-powered search generative experience, otherwise known as SGE. Change the way you interact with search. Get more information, more resources, and a better journey.
Universal Analytics No Longer Processes Data
Yep, the time has come. Universal Analytics is officially done. So, say bye to data collection and processing. We hope you have taken the time to set up your GA4, otherwise you will be in for a rough time as your data collection comes to a complete halt.
WordPress Core Development: Release Cycle
The WordPress development team utilizes a Release Cycle to plan, develop, and successfully launch new versions of WordPress including improvements, bug fixes, and overall increased capabilities. All you need to know about that release cycle starts here.
Get Ahead. Get Your Local Business on Google Search & Maps
People use search daily with many of them specifically looking for local products and services. AKA: local solutions. Do you have a Google Business Profile? Is it set up correctly? Well, you should be answering “yes” to both of those.
Join Me & Men Wear Pink to Help Save Lives!
Ben Guest partners with Men Wear Pink to fundraise and support the fight against breast cancer. Cancer is tough, but so are we. Are you up for the challenge? Join us and find out.
Google Optimize & Optimize 360 Sunsetting, Say Your Goodbyes Now
Google Optimize and Optimize 360 are officially being sunset come September 30, 2023. If you use these features, it is time to prepare for this change. See what to expect moving forward and how you can start preparing today.
Google Makes Changes to FAQ & HowTo Rich Results in Search
Google is making changes! In order to deliver a cleaner and more consistent search experience for users, Google is decreasing the visibility of FAQ and HowTo rich result snippets. Yes, these changes could impact your website analytics. Let’s see what you should expect.
Lead Generation Strategies: Grow Your Audience and Close Leads
Lead generation is the process of attracting potential customers to your business, and nurturing them, with the goal of converting them into a paying customer. We consider lead generation to be a 5 stage cycle that continuously moves until all quality leads are converted. What strategies are you using to grow your lead list?
Conversion Tracking in Google Ads & Analytics Likely Different
Google Ads and Google Analytics are both run by Google, but sometimes the data doesn’t add up. Do not be alarmed, this is normal. Conversion tracking in Google Ads and Analytics can be different, which means your numbers will reflect those differences. Find out why!