How do you get someones attention in seconds... 6 seconds to be exact? 1... 2... 3... 4... 5... 6... Google-owned YouTube has recently begun offering many advertisers a platform to do just that. Capture users attention in today's rapidly mobile world with the use of 6 second bumper ads. With
Google Marketing Live 2019: Google Ads Smart Bidding
Machine learning is not just for Sci-Fi movies anymore. Google, not Skynet, is one of the global leaders in machine learning development. Across most of their products, if not all, you will find some sort of automated program analyzing data that identifies patterns and makes decisions with as little
Google Marketing Live 2019: Google Ads Deep Linking for Mobile Apps
Most of us have joked, "There's an app for that," to friends, family, and even co-workers. The phrase trended so well, Apple trademarked it. Although that was over a decade ago, mobile app usage is still on the rise as 90% of smartphone owners say they use apps. The bad news? Almost 80% of new app
Google Marketing Live 2019: Google Ads Discovery Campaigns
Ads should always be helpful to searchers. Helping them find the most accurate and relevant reply to their search. Data shows that the most successful ad experiences are personal, relevant, and engaging. Brands need to be there and be useful in a consumer's time of need. However, the consumer
Social Media Advertising
At one moment in time, your reach on Facebook was actually free. That's right, on Facebook, you could reach 100% of your fans and their friends organically by one simple post. However, as any smart business would, Facebook along with many other social media outlets, i.e, Instagram, Pinterest,
How Did Cyberlicious® Prove Its Google AdWords Expertise?
The 2016 Google Partners Specialist Challenge was held in August and September 2016. This contest is held each year as a way for agencies to sharpen their skills and demonstrate their abilities to succeed at AdWords, the ecosystem through which marketers help businesses promote themselves on Google
AdWords Success Earns Cyberlicious® the Google Partner Badge
Cyberlicious® recently became an official Google Partner. Since the designation requires the fulfillment of certain parameters and is a mark of mastery within Google’s system, we thought it would help to better explain what it entails and why it matters. The Partners
Invest in PPC Management Before Investing in PPC
US marketing professionals agree that PPC delivers incredible results, but management is essential to running successful pay-per-click campaigns. PPC Outperforms Expectations (Survey) While Bill Gates’ 1996 notion that “content is king” holds true now more than ever before, perhaps PPC is
What is Search Engine Marketing?
Search Engine Marketing is the process of gaining quality traffic and increased visibility from search engines through both paid and unpaid strategies. Online search engine marketing is the most effective way to grow your business in an increasingly competitive marketplace. Search marketing, is the