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Advertising Strategy
Having an advertising strategy can make your marketing efforts pop and hit exactly where you want them to. Don't waste money by not having an audience or forgetting to not target the entire country. You want to be seen by the right people, at the right time, with the right content.
The Only Billboard Advertising Your Company Needs
Traditional billboard advertising can run into the thousands, and that does not even consider the cost of designing it. Whether you are a law firm, medical practice, in eCommerce and retail, or run another business, getting your business onto the search engine results page (SERP) can be a game changer. Find out why!
The Explosion of Shoppable Ads: Get Your Brand in Front of Customers
Consumers are spending plenty of time on social media. You know it, we know it, and we are all guilty of it. As a business owner looking to get your products in front of people, shoppable ads might just do the trick. Better ad experience, check. Meeting customers where they are, check. Reading more to find out why, check.
Shoppers Love YouTube, Why You Should Too
YouTube is one of the most visited websites in the world, so if your business and brand aren’t utilizing it, then you might want to start. Find out why shoppers love YouTube and strategies you can use to get onto this unique platform.
Make Your Business Competitive, Learn How Shoppers Are Behaving
To effectively market to your customers, you need to understand shopper behaviors. There are many facets that effect how shoppers are behaving, and Google Insights gives us some helpful data to make use of. Get competitive and learn how to market to your consumers.
Users Can Now Control Their Ad Experience With Google’s My Ad Center
My Ad Center is a new service that Google is offering that allows users to set preferences and customize their ad experience. While this is great for users, especially in regards to giving them ads they are interested in, it may have an effect on advertisers and business. See what the Cyberlicious® team has to say about it.
Next Step in Google AI: Performance Max Campaigns Are Rolled Out For All Advertisers
Google is streamlining eCommerce and Retail advertising. Performance Max Campaigns are here and make it easier than ever to deliver ads to potential customers.
Google Launches Ads For YouTube Shorts
Google teases that advertising is coming to YouTube Shorts during their Google Marketing Live 2022. Follow along as we go into what we know so far, and why this can be advantageous for your business.
Google Advertising Upgrades: Evolving for the Future of Shopping
Google is looking towards the future of shopping with the addition of features that retailers can use to increase their visibility among potential customers. Learn about the ways that advertising is changing per Google Marketing Live 2022 by following along with what our experts have to say.