To effectively market to your customers, you need to understand shopper behaviors. There are many facets that effect how shoppers are behaving, and Google Insights gives us some helpful data to make use of. Get competitive and learn how to market to your consumers.
Advertising News & Trends
Discover advertising strategies that elevate your brand and deliver sweet results! Stay up-to-date with the latest ad trends, platform updates, and juicy tips for PPC, social media ads, and more. From Google Ads to Meta, we’ve got everything you need to craft high-impact campaigns, outshine the competition, and maximize your ROI.
Users Can Now Control Their Ad Experience With Google’s My Ad Center
My Ad Center is a new service that Google is offering that allows users to set preferences and customize their ad experience. While this is great for users, especially in regards to giving them ads they are interested in, it may have an effect on advertisers and business. See what the Cyberlicious® team has to say about it.
Next Step in Google AI: Performance Max Campaigns Are Rolled Out For All Advertisers
Google is streamlining eCommerce and Retail advertising. Performance Max Campaigns are here and make it easier than ever to deliver ads to potential customers.
Google Launches Ads For YouTube Shorts
Google teases that advertising is coming to YouTube Shorts during their Google Marketing Live 2022. Follow along as we go into what we know so far, and why this can be advantageous for your business.
Google Advertising Upgrades: Evolving for the Future of Shopping
Google is looking towards the future of shopping with the addition of features that retailers can use to increase their visibility among potential customers. Learn about the ways that advertising is changing per Google Marketing Live 2022 by following along with what our experts have to say.
Google Marketing Live 2022 Starts Today!
Google to announce new products and share the latest trends and insights. Learn how to get your business ready to drive results today and build resilience for tomorrow.
What’s Trending on Google Search?
Google trends provides insights and opportunities for your business’s marketing and advertising campaigns. Check out what’s trending in 2022 here.
Google Announces Increase in Ad Credits for New Accounts
Beginning in February 2022, Google will now offer $500 in Ads credit for new client accounts.
Is COVID-19 Leaving a Sour Taste in Your Mouth? These Business Resources Sweeten Things Up
COVID-19 Business Resources to help your response to current and potential customers, as well, as maintain your marketing and advertising efforts. [Read More…]
Google Marketing Live 2019: YouTube Ads Custom Audiences
Google Ads is combining two audience targeting methods into one called Custom Audiences. Advertisers can precisely target an audience that is specifically looking for their product or service. It will be available across Gmail, YouTube, Google Discovery and the Display Network. [Read More…]
Google Marketing Live 2019: YouTube Ads 6 Second Bumper Ads
Meet Google’s new “Bumper Machine.” The perfect AI to help your business create simple 6 second YouTube Ads. [Read More…]
Google Marketing Live 2019: Google Ads Smart Bidding
Google announced four new features to its automated bidding strategy Smart Bidding. As your smart bidding campaign consumes conversion data campaign and it nearly eliminates manual bidding. The bids are automated for you. [Read More…]
