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Branding Strategy

Create A Newsletter in 10 Simple Steps

How To Create An Email Newsletter in 10 Simple Steps

September 7, 2015 By Cyberlicious

So, you want to create a newsletter? Fantastic! Email lists are by far your most valuable commodity when it comes to marketing and branding your business. By having a loyal subscriber list you can stay connected with customers, remarket to customers that may not have taken action during their first

Logo Design Your Company's Point Man

Logo: Your Company’s Point Man

January 15, 2014 By Cyberlicious

Maybe your company is just starting, or maybe it’s been around for a while. Either way, you know how vital marketing is to making it strong. I’ve also talked previously about creating a brand that makes the difference between marketing that works for you and marketing that is an uphill battle. Well,

Brand Identity

Is Your Brand Synonymous With the Product?

January 14, 2014 By Cyberlicious

Your brand. Actually, I’ll pause right there, because, as I’ve talked about before, there is so much incorporated in that one little phrase. It’s the entirety of your company’s reputation, everything that is in people’s minds when they think of you. What does and what doesn’t comprise that image,

Creating Your Brand Inside & Out

Creating Your Brand, Inside and Out

January 13, 2014 By Cyberlicious

Okay, so you’ve decided that marketing really is important for your business, and we’ve looked a little more deeply into the importance of the brand that you present to the world around you. Your brand, however, is a very complicated concept; it does, after all, involve everything that anybody

Hire an Expert

Can You Afford Not to Hire an Expert?

January 10, 2014 By Cyberlicious

If each of us had a dollar for every article that’s been published about the recession since it started…well, it would have been over long ago. Of course, one topic that is frequently brought up when discussing economic recovery is that of small businesses; I’m sure you’ve heard the statistics about

What Exactly is Branding?

So What Exactly Is Branding, Anyway?

January 9, 2014 By Cyberlicious

In my previous blog post, I helped clear up several misconceptions that a lot of people have about marketing their business. So, now you’re convinced? Well, if you’re going to market, then it’s important to understand just what that involves. Certainly, part of that is advertising, and part of it is

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