Branding Strategy

Maybe your company is just starting, or maybe it’s been around for a while. Either way, you know how vital marketing is to making it strong. I’ve also talked previously about creating a brand that makes the difference between marketing that works for you and marketing that is an uphill battle. Well,

Your brand. Actually, I’ll pause right there, because, as I’ve talked about before, there is so much incorporated in that one little phrase. It’s the entirety of your company’s reputation, everything that is in people’s minds when they think of you. What does and what doesn’t comprise that image,

Okay, so you’ve decided that marketing really is important for your business, and we’ve looked a little more deeply into the importance of the brand that you present to the world around you. Your brand, however, is a very complicated concept; it does, after all, involve everything that anybody

If each of us had a dollar for every article that’s been published about the recession since it started…well, it would have been over long ago. Of course, one topic that is frequently brought up when discussing economic recovery is that of small businesses; I’m sure you’ve heard the statistics about

In my previous blog post, I helped clear up several misconceptions that a lot of people have about marketing their business. So, now you’re convinced? Well, if you’re going to market, then it’s important to understand just what that involves. Certainly, part of that is advertising, and part of it is