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Content Marketing Tips & Articles

Capture, engage, and convert with content that delights! A well-crafted content marketing strategy helps attract, engage, and retain your audience. From blog posts to social media content, storytelling, and newsletters, we’ve got expert tips to help you blend your brand with the right content themes. Discover how to showcase your expertise, build trust, and keep your audience coming back for more.

Link Building is Dead! Prove Me Wrong.

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Link building was all the rage. Especially when the algorithm was looking for websites that could show authority. Now though? AI is changing things up. Programs and software that is designed to grow and learn as it sorts through information won’t need link building to do that. I said what I said.

Google Helpful Content Update December 2022

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Searchers want to be shown high-quality content that answers their questions and is relevant to their search intent. That why Google created the helpful content system. The Helpful Content Update for December 2022 improves this system. Get some tips for website success.

Google E-E-A-T: A Google Search Update & Experience Takes Center Stage

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Calling all businesses, marketers, and content creators! Google’s got a sweet surprise for you: a brand new “E” added to their E-A-T. Experience is now a key ingredient for ranking high!

This update emphasizes experience alongside expertise, ensuring users find the most relevant and reliable information. It’s a game changer, are you ready for it?

Meta’s Creator Week is Here and Teases New Creator Tools

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Meta hosts its second annual Creator Week to celebrate creators, officially announce new features and tools that are coming, and more. With social media being a big part of marketing, keeping up-to-date on the newest releases is more important than ever. See what creators can expect.

Google Helpful Content Update August 2022

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Google’s helpful content system is in place to essentially weed out low-quality content that is made for search engines and not people. This means, you may be impacted by an update if your content isn’t up to par. Take precautions, set you expectations high, and make sure you are focusing on high-quality content.

Google Launches Ads For YouTube Shorts

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Google teases that advertising is coming to YouTube Shorts during their Google Marketing Live 2022. Follow along as we go into what we know so far, and why this can be advantageous for your business.

Google Advertising Upgrades: Evolving for the Future of Shopping

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Google is looking towards the future of shopping with the addition of features that retailers can use to increase their visibility among potential customers. Learn about the ways that advertising is changing per Google Marketing Live 2022 by following along with what our experts have to say.