• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Cyberlicious®

Cyberlicious®

Digital Candy for Sweet Results®

  • About
  • Services
    • Advertising
    • Analytics
    • Branding
    • Consultation
    • Content Marketing
    • Workshops
    • Search Engine Optimization (SEO)
    • Web Design & Development
  • Digital Candy
    • Advertising Strategy
      • Google Marketing Live 2022
      • Google Marketing Live 2019
    • Analytics & Reporting Strategy
    • Branding Strategy
    • Content Marketing Strategy
    • Email Marketing Strategy
    • SEO Strategy
    • Social Media Strategy
    • Web Design Strategy
  • Sweet Results
    • Advertising Campaigns
    • Branding Campaigns
    • SEO Campaigns
    • Social Media Campaigns
    • Web Design & Development Projects
  • Brain Candy Club
  • Consumers
    • Legal
  • Contact Us

Florida Law Firm Marketing Compliance Tips

Law Firms must be diligent when creating and working with advertisements of all kinds. The Florida Bar has specific regulations that must be followed in order to remain in compliance. See what tips Cyberlicious has for your firm regarding these regulations.

You are here: Home / Law Firm Marketing Strategy / Florida Law Firm Marketing Compliance Tips

December 6, 2022 By Cyberlicious

This article provides key (abridged) considerations to review when checking your law firm’s website copy and materials, email advertisements, and banner or pop-up ads for compliance. Be sure to review the comprehensive information in Rules Regulating the Florida Bar, Subchapter 4-7 prior to sending your advertising copy to the Florida Bar for filing and review. Let’s check out some law firm marketing compliance tips from your Cyberlicious experts.

Key Compliance Tips for Law Firm Websites, Email Campaigns, & Banner or Pop-Up Ads

Websites are special in terms of Law Firm advertising since firms do not have to file them with the Florida Bar for review. All other types of advertising forms, including email and any type of online ads, must be submitted for review. While your website copy and materials do not need to be submitted, they still must be compliant with the state requirements.

For more in-depth information regarding compliance rules for different avenues of advertising, be sure to check out:

  • Website Compliance Tips
  • Banner & Pop-Up Ads Compliance Tips
  • Email Marketing Compliance Tips

Some regulations to keep in mind for all types of advertisements, including your firm’s website, are:

Actors & Dramatizations

If your website, email, or advertisements include actors or a dramatization of an event (regardless if it actually happened), you need a disclaimer. In the event of the former, the disclaimer could be, “ACTOR. NOT ACTUAL LAWYER.” If the former, the disclaimer could state, “DRAMATIZATION. NOT AN ACTUAL EVENT.”

Emotional Appeal 

The copy for the website, emails, and/or banner or pop-up ads should express through rational means the fitness of the attorney to represent clients, rather than using emotional appeal.

What is Meant by “Objectively Verifiable”?

There are several references in the advertising rules to objective verifiability of information you state. Unfortunately, this concept is not specifically defined within the rules. Many Florida lawyers are concerned that they could discuss the results of cases, but fail to include all facts the Florida Bar might determine to be “pertinent,” then be found in violation for being misleading.

You can actually voluntarily file a page of your site for review with the Florida Bar. Unfortunately, you cannot file the entire site. Additionally, you do have to pay the typical $150 filing fee. However, this would be a way to ensure the page is acceptable to the state if you are concerned about non-compliance.

3 Standards of Required Information

Note that all the necessary disclosures or other mentions made in the ad should meet three standards:

  • Legibility — The information should be clear enough to read.
  • Prominence — The information should be reasonably prominent.
  • Same language — Key information should always be stated in the same language as the rest of the ad.

Additional Marketing Compliance Resources

For more information on law firm marketing compliance, download the Handbook on Lawyer Advertising and Solicitation. Updated on July 7, 2022, it is an annual publication by the Standing Committee on Advertising. You also visit the Florida Bar website which has links to checklists, the handbook, and more. Use these to quickly reference general information on lawyer advertising including:

  • How to file your ads with the Florida Bar
  • Up-to-date rules regarding your advertising
  • Sample ads

Marketing You Can Trust

It can be difficult for attorneys to select marketing agencies because they need to know they can trust the organization to ensure credibility and compliance. At Cyberlicious®, we know how important integrity is to our legal clients. This is why it is imperative we stay up to date with the rules and regulations the Florida Bar enforces on its associated members to ensure moral and ethical conduct.

In a review of us, Lakeland attorney Art Fulmer wrote, “I can rely on them to be honest and straightforward, which is absolutely necessary in my work.” See our law firm marketing approach.

Join the Law Firm Marketing Compliance Tips Conversation

Join the discussion on LinkedIn:

Filed Under: Digital Marketing Blog, Law Firm Marketing Strategy

Primary Sidebar

Law Firm Marketing

Law Firm Advertising

Law Firm Content Marketing

Law Firm Marketing Consultant

Law Firm SEO

Law Firm Social Media Marketing

Law Firm Website Design & Development

Law Firm Marketing Strategies

Request Discovery Call

Best Digital Marketing Agency

It’ll Be Sweet When We Meet!

If you are looking for a data-driven digital marketing agency in Tampa Bay and beyond, you've come to the right place. We have a team of experts focused on providing businesses like yours with innovative and measurable campaign strategies designed to reach your business goals.

Want to learn more about what Cyberlicious® can do for your business?

SCHEDULE A CONSULTATION TODAY!

Cyberlicious® Google Partner Badge

Copyright © 2023 · CYBERLICIOUS® · Privacy Policy · All Rights Reserved