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Home › Digital Marketing Blog › Google’s Review Count Glitch: Google Business Profile Reviews Missing?
Google’s Review Count Glitch: Google Business Profile Reviews Missing?

Google’s Review Count Glitch: Google Business Profile Reviews Missing?

February 13, 2025 By Kailyn

Ever had that sinking feeling when you check your Google Business Profile (GBP) and realize your missing Google reviews make it look like customers ghosted you? Yeah, us too. And we weren’t the only ones. Turns out, Google had a bit of a whoopsie moment, leaving businesses scratching their heads, wondering where their glowing 5-star reviews had disappeared to.

The Mysterious Case of Google’s Missing Reviews

It all started when a client reached out, panicked that their GBP reviews had just seemingly disappeared. Naturally, we put on our detective hats and checked our own. Sure enough, our reviews had also dropped. Then, another client chimed in with the same concern. Something was definitely off, and it wasn’t just a bad batch of candy.

Google Speaks: It’s Not You, It’s Them

After some digging (and maybe a little eye-rolling), we found Google’s official update on X and buried in their GBP community forum. The verdict? A display glitch. No, your customers didn’t suddenly forget how much they loved you. No, Google didn’t secretly start a review purge. Instead, some profiles were simply not showing the full number of reviews they actually had.

We're aware of an issue causing some Google Business Profiles to show lower-than-actual review counts. The reviews themselves have not been removed. We're working to resolve this as quickly as possible and will share updates as they become available. https://t.co/r16Eu7SUwW

— Google Small Business (@GoogleSmallBiz) February 11, 2025

The good news? Google says the issue is mostly resolved, and affected profiles should see their review counts bounce back soon. But if your numbers still look suspiciously low in a few days, they recommend reaching out to support.

What This Means for Your Business

So, what’s the takeaway?

  1. No Need to Panic – Your Google reviews did not disappear, at least not permanently. Google just had a momentary sugar crash.
  2. Keep an Eye on It – If your review count isn’t back to normal soon, it’s time to give Google support a little nudge.
  3. Keep Collecting Reviews – This hiccup doesn’t change the importance of encouraging happy customers to leave feedback. The more, the merrier (and tastier for your local SEO rankings!).

Sweet Resolutions Ahead

This isn’t the first time Google’s GBP has had a hiccup, and let’s be real, it won’t be the last. But as long as your business keeps serving up top-notch service (and maybe a little sugar on the side), your reputation will stay solid.

Oh, and if you need help making the most of your GBP and keeping your local SEO strategy chef’s kiss, you know who to call. 😉🍭

Filed Under: Digital Marketing Blog, eCommerce & Retail Marketing, Healthcare Marketing, Law Firm Marketing, SEO

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