• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Cyberlicious®

cyberlicious®

Digital Candy for Sweet Results®

  • About
  • Services
    • Advertising
      • Google Ads Management
      • Social Media Advertising
    • Data Analytics
      • Google Analytics 4
    • Branding
    • Cloud SaaS
    • Content Marketing
    • Email Marketing
    • Marketing Consultation
    • SEO
    • Social Media Marketing
    • Web Design & Development
  • Seminars
  • Industries
    • eCommerce & Retail Marketing
      • eCommerce & Retail Marketing Blog
    • Healthcare Marketing
      • Healthcare Marketing Blog
    • Law Firm Marketing
      • Law Firm Marketing Blog
    • Professional Services Marketing
  • FAQs
    • SEO FAQs
    • Web Design & Development FAQs
    • Branding FAQs
  • Blog
    • Advertising
      • Google Marketing Live 2024
      • Google Marketing Live 2023
      • Google Marketing Live 2022
    • AI Marketing & Advertising
    • Data Analytics & Reporting
    • Branding
    • Content Marketing
    • Email Marketing
    • SEO
    • Social Media Marketing
    • Website Design & Development
  • Contact
Home › SEO › Google Link Spam Update December 2022
Google Link Spam Update December 2022

Google Link Spam Update December 2022

January 3, 2023 By Sugar Daddy

We’ve all been victims of spam. It’s annoying, clutters up space where real information should be, can be dangerous, and generally leaves users with a negative experience. That is why Google continuously works to reduce the amount of spam, and general abuse, seen on its search engine.

Update Alert:

December 2022: Google releases the December 2022 link spam update. The rollout was complete around Christmas time.

Google Link Spam Update December 2022: What’s New?

Google is upgrading its spam detection system! It will now have the ability to find purchased links and detect domains used primarily to pass links to other sites. Google’s goal is “leveraging the power of SpamBrain to neutralize the impact of unnatural links on search results”. In essence, they will be removing these types of links, so they do not appear in the search.

This rollout will take a few weeks to complete and will be completed for all languages.

What is SpamBrain?

Google SpamBrain
Image Source: Google

Google’s SpamBrain is an automatic AI-based spam-prevention system that combs through, spots, and removes detected spam links. Not only that, but it has also been built to detect and remove signs of abuse and threatening content. Some of the types of spam/abuse it detects and prevents includes:

  • Spam Links
  • Malware
  • Harassment
  • Blackhat SEO Practices
  • & More

Google is constantly working to improve their algorithms to fight back against those who use these practices. This is why their link spam updates are so important to keep track of.

Avoid Impacts

Google is fairly transparent when it comes to their guidelines, including their policies on spam. Basically, don’t do it. If you haven’t yet familiarized yourself with Google’s spam policies, it might be a good time to do so. Research. Know what to stay away from. Don’t feel the impact from an update. If you follow their guidelines and best practices from the start, you should not have anything to worry about.

Have you taken a hit from an update? If that is the case, then you will likely never fully recover. Google directly states:

In the case of a link spam update (an update that specifically deals with link spam), making changes might not generate an improvement. This is because when our systems remove the effects spammy links may have, any ranking benefit the links may have previously generated for your site is lost. Any potential ranking benefits generated by those links cannot be regained.

Our best advice is to really focus on your SEO strategy and practices. Most importantly, stay away from unscrupulous techniques. If you are in a bind or even just want expert help, reach out to our Cyberlicious® experts! Our SEO guy is in a class of his own.

ENHANCE MY SEO

Filed Under: Digital Marketing Blog, SEO

About Sugar Daddy

My passion for marketing ignited when I embarked on an independent learning journey, mastering SEO and earning certifications in Google Analytics, Google Ads, Bing Ads, and Facebook advertising. I honed my technical skills through web-based support, solidifying my ability to bridge the gap between technology and marketing strategy. This blend of technical knowledge and marketing expertise fuels my drive to help businesses thrive online.

Primary Sidebar

AI_Powered Lead Generation Checklist

Innovate your lead generation strategy in 2025 with AI.

DOWNLOAD NOW

AI_Powered Marketing Seminar

August 21, 2025

9:30 - 11:30am

SAVE MY SEAT

Digital Marketing Blog

Strategies, updates, trends & more.

  • AI Referral Traffic: Phone with Different AI Apps
    Guide: How to Find and Track AI Referral Traffic
  • YouTube Lead Generation: Shorts to Website
    YouTube Lead Generation Strategies for Sticky Marketing

Footer

AI_Powered Marketing Seminar

🤖 Discover the game-changing possibilities that artificial intelligence brings to the world of marketing  🚀

August 21st, 2025
9:30am - 11:30am

REGISTER TO ATTEND

Connect with Us

cyberlicious® 
735 Arlington Ave N, Suite 210
St Petersburg, FL 33701

727.820.1988
sales@cyberlicious.com

  • LinkedIn
  • Facebook
  • YouTube

Join Our Brain Candy Club

Get updates on algorithm changes, new platform features, events, and more!

Copyright © 2025 · CYBERLICIOUS® · Privacy Policy · All Rights Reserved