As your sweetest marketing partner, we’re always on the lookout for innovative ways to help our local business clients thrive. That’s why we’re excited to share an update on Google Local Services Ads – a powerful tool that’s becoming even more effective at connecting businesses with potential customers.
Local Services Ads: A Recap
Local Service Ads are like the sweet center of a successful marketing strategy. They’re small, but they pack a punch! These pay-per-lead ads appear at the top of Google search results, connecting users with trusted local businesses in relevant categories. They offer several advantages over traditional PPC ads, including prominent placement, lead generation through calls, messages, and bookings (for some categories), and a focus on verified and reviewed businesses.
Local Services Ads Now Reach Over 70 Business Types
The big news is that Google has significantly expanded the range of businesses eligible for Local Services Ads. This means even more businesses can leverage this jawbreaker of a tool to generate leads and grow their business.
The new Google Local Service Ads Categories include:
Education
- Beauty School
- Dance Instructor
- Driving Instructor
- First Aid Training
- Massage School
- Language Instructor
- Preschool
- Tutoring
People Care
- Childcare
- Funeral Home
Pet Care
- Animal Shelter
- Pet Adoption
- Pet Boarding
- Pet Grooming
- Pet Training
- Veterinarian
Wellness
- Accupuncturist
- Personal Trainer
- Yoga Studio
- Weight Loss Center
Healthcare
- Dental
Full list of services eligible for Local Service ads:
Home Services
- Appliance repair
- Carpenter
- Carpet cleaning
- Cleaning Service
- Countertop pro
- Drain expert
- Electrician
- Fencing pro
- Flooring pro
- Foundations pro
- Garage door
- General contractor
- Handyman
- Home inspector
- Home insulation
- Home security
- Home theater
- House cleaning
- HVAC
- Junk removal
- Landscaper
- Lawn care
- Locksmith
- Moving services
- Painter
- Pest control
- Plumber
- Pool cleaning
- Pool contractor
- Roofing
- Sewage system
- Siding pro
- Snow removal
- Tree services
- Water damage restoration
- Window cleaning
- Window repair
Professional Services
Finance
- Financial planner
- Tax specialist
Real Estate
- Real estate agent
Beauty
- Barber shops
- Hair removal
- Hair salon
- Nail salon
- Piercing studio
Automotive
- Auto body shop
- Auto repair shop
- Car wash and detailing
- Tire shop
- Towing
Law
- Bankruptcy lawyer
- Business lawyer
- Contract lawyer
- Criminal lawyer
- Disability lawyer
- DUI lawyer
- Estate lawyer
- Family lawyer
- Immigration lawyer
- IP lawyer
- Labor lawyer
- Litigation lawyer
- Malpractice lawyer
- Personal injury lawyer
- Real estate lawyer
- Tax lawyer
- Traffic lawyer
Health
- Allergist
- Chiropractor
- Dermatologist
- Dietitian
- Ophthalmologist
- Optometrist
- Orthodontist
- Physical therapist
- Podiatrist
- Primary care
The addition of new categories expands the businesses eligible under Professional Services. Overall, this allows a wider range of local businesses to connect with potential customers actively searching for their services on Google.
Key Benefits of Local Services Ads
Local Services Ads offer a delicious combination of features to help businesses and clients find success online:
- Reach Targeted Leads: Appear at the top of Google Search results for relevant searches in your service area.
- Quality Leads: Receive phone calls, messages, and appointment bookings directly through your ad.
- Performance Tracking: Easily track the effectiveness of your campaigns and manage your leads.
- Convenience for Customers: Potential customers can view your business information, reviews, photos, and book appointments directly within your ad.
- Build Trust: Verified badges like Google Guarantee and Google Screened showcase your credibility and professionalism.
How to Get Started
If you are an eligible business and haven’t already, consider using Local Services Ads to reach your local business clients. It’s a powerful tool to generate leads, improve brand visibility, and ultimately grow your business.
Setting them up can feel like building a gingerbread house – exciting, but with the potential for a sticky mess. That’s where cyberlicious® comes in. We’re experts at providing the tasty instructions to support your business and build a successful Local Service Ads campaign.
So, don’t let your Local Service Ads be a dud – schedule a consultation, and let’s make them a hit!