We all know that having an annual marketing plan is essential to helping our businesses succeed. According to LinkedIn, it will help your business promote its brand, products, and services to new customers, as well as help your business identify future strategies to guide profitability. Develop your
Florida Law Firm Marketing Compliance Tips: Email
Email campaigns can be a great marketing strategy when used appropriately. However, when it comes to Law Firm advertising, more care must be taken. The Florida Bar has set rules and laws that must be followed for all types of advertising, including email. Let's go over the email marketing compliance
Florida Law Firm Marketing Compliance Tips: Banner & Pop-Up Ads
Many law firms utilize banner and pop-up ads in their advertisement campaigns. In fact, they are a great way to get your name out there and get recognized. So, before you start building out your campaign, you will want to check out our law firm marketing compliance tips for banner and pop-up
Florida Law Firm Marketing Compliance Tips: Website
Websites are a great place for Florida attorneys to market because they do not have to file the content with the Florida Bar for review. They offer the opportunity to showcase your expertise, introduce your team, and so much more. You will want to ensure that your website is legible, accurate, and
Florida Law Firm Marketing Compliance Tips
This article provides key (abridged) considerations to review when checking your law firm's website copy and materials, email advertisements, and banner or pop-up ads for compliance. Be sure to review the comprehensive information in Rules Regulating the Florida Bar, Subchapter 4-7 prior to sending
Google Spam Update October 2022
The Google Spam Update October 2022 was a major update starting a few days ago on October 19th. It was sent out to improve Google's spam algorithms completing on October 21st. Was this announcement regarding Google Search Essentials and an update to its spam policies a warning shot? It might have
YouTube @handles are Officially Here: What it Means for Your Business, & How to Choose Yours
Handles are not new to the social media world. In fact, they are used on other well-known platforms such as Twitter, Instagram, and TikTok. Handles are used to give each channel a unique identifier, one which no other channel can use or copy. This makes it easy for users to engage with and find
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The best SEO companies ensure your website is set up for success way before chasing its "long-tails." The excitement to rank will fog your judgment when company after company guarantees that #1 spot. It is extremely important to know how to filter the doers from the pretenders. Learning how to
6 SEO Tips for Law Firms
Most law firms recognize the importance of developing a website, but did you also know that the way your website is set up can influence how potential customers find your services? With more and more people turning to technology to assist them in finding what they are looking for, knowing how to be
Next Step in Google AI: Performance Max Campaigns Are Rolled Out For All Advertisers
Google continues to increase the use of automation in its advertising services. Let's give a big welcome to the newest member, Performance Max Campaigns. While everyone is still finding their footing with this new campaign type, we have been given some important information to keep in mind. Follow
Google Marketing Live 2022 Starts Today!
Are you excited to learn what Google has in store for your business? I am! Starting at 12:00PM EDT, Google's annual event Google Marketing Live 2022 is going to showcase the latest innovations to help your business succeed online and beyond.After watching, make sure to come back to learn more from