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Universal Analytics No Longer Processes Data

Universal Analytics No Longer Processes Data

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Google is officially sending out individual messages to Google Analytics users. As we all should know by now, Universal Analytics is gone and GA4 is here. It is now official. Universal Analytics no longer processes data. You have probably received an email, but if not, this is what Google sent out:

Your Universal Analytics property needs attention

The Google Analytics 4 deadline has now passed. Your Universal Analytics property UA-XXXXXXXXX-X has now stopped processing new data. All remaining Universal Analytics standard properties will soon stop processing new data. If you haven’t yet, we encourage you to complete your transition to Google Analytics 4.

The Google Analytics Team

Actions to Take Now That Universal Analytics is Done

We know that change is not always easy. If you have relied on UA for your analytics you are probably familiar with the interface and know exactly what data works for your business goals. Well, your options moving forward are limited. Our recommendation, set up your GA4 if you haven’t already. More importantly, set it up correctly so you are tracking everything you need to.

Note: Properly setting up your GA4 is time consuming and can be fairly complicated. GA4 is an upgrade from UA and therefore there are differences in how the new application runs, including the type of data it collects. Hiring a professional to configure your GA4 ensures proper setup and data collection.

DIYers: Take Your Time

As we have already noted, the Google Analytics 4 configuration can be tricky to set up. However, if you are gung-ho on setting up your GA4 yourself, then you will want to do some research. Lucky for you, we have some great places to start. Check out these previous posts to learn more about GA4, how it differs from UA, and how to get started:

If you have put off the decision to switch to GA4, then your procrastination is going to bite you. Since Universal Analytics no longer collects data, it is safe to say that you will miss out on important data collection until you make some moves.

Do you already regret attempting to set up your GA4? It’s never too late to ask for help. Our team has successfully configured numerous accounts and are here to make this transition easy for you. So, reach out and get it done!

LET’S DO IT RIGHT