• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Cyberlicious®

Cyberlicious®

Digital Candy for Sweet Results®

  • About
  • Services
    • Advertising
    • Analytics
    • Branding
    • Consultation
    • Content Marketing
    • Workshops
    • SEO
    • Web Design
  • Clients
  • Industries
    • eCommerce & Retail
    • Health & Wellness
    • Legal
  • Blog
  • Contact
Home › Social Media Strategy › YouTube @handles are Officially Here: What it Means for Your Business, & How to Choose Yours
YouTube @handles are Officially Here: What it Means for Your Business, & How to Choose Yours

YouTube @handles are Officially Here: What it Means for Your Business, & How to Choose Yours

October 18, 2022 By Kailyn

Handles are not new to the social media world. In fact, they are used on other well-known platforms such as Twitter, Instagram, and TikTok. Handles are used to give each channel a unique identifier, one which no other channel can use or copy. This makes it easy for users to engage with and find creators and brands. More importantly, they allow people to engage with the right channel and brand. Let’s check out our simple breakdown of how this change will affect your YouTube business account, and how to claim your handle.

YouTube Handles Are Here to Benefit Your Business

The ability to create an @handle is a game changer for YouTube brand channels. Previously, YouTube channels could be created with the same name as other channels. This means that bots and fake accounts could create channels with the same name as yours, and people looking for your brand or business could engage with the wrong channel.

The introduction of YouTube Handles for your business means that you will be able to engage with your audience much easier than before. Similar to how handles work on other platforms, your “@uniquebrandedname” can be used in comments, mentions, the search bar, and other areas of the site, to connect your business to your community. You will also be able to link your business’ handle on other platforms to direct people to your YouTube channel.

When & How Your Business Can Create Your Handle

Due to a large number of channels on YouTube, they are unable to switch everyone over to this new feature at the same time. Therefore, YouTube is gradually rolling out this change. In fact, they have already begun reaching out to channels via notifications in YouTube Studio. So if you have a YouTube Channel, check to see if you already received your notice there. If you have not, there is no need to panic. Google states that by November 14th everyone should receive the opportunity to create their handle. If you miss the deadline, YouTube will automatically create a handle for you.

If you want to change your handle, you can do so as long as the new one is not already in use. You can make this change at any time. Simply go to youtube.com/handle and there will be an option to change it. Expert tip: Keep your handle simple and keep it on brand. You want your handle to be an extension of your business’ identity.

For more information about handles, check out this video:

Take Your YouTube Business Account to The Next Level

So you have your unique handle set up, and you have your content figured out, perfect! You’re a step ahead of the rest already. However, if it seems that your content isn’t reaching the intended audience for your business, or you want to see what bringing an expert in can do for you, check out our Content Marketing Services and schedule a consult to see how we can leverage your YouTube Channel to your benefit.

Join the Conversation on YouTube Handles

Join us on Linkedin:

Filed Under: Branding Strategy, Content Marketing Strategy, Digital Marketing Blog, eCommerce & Retail Marketing Strategy, Healthcare Marketing Strategy, Law Firm Marketing Strategy, Social Media Strategy

Primary Sidebar

Marketing Plan Template

Start planning your sweetest year yet.

2023 Marketing Plan Template - Download Your Free Copy Today!
DOWNLOAD NOW

Next Workshop

Make Better Business Decisions with Analytics

SAVE MY SEAT

Digital Marketing Blog

Strategies, updates, trends & more.

  • New Meta Monetization Tools Announced
    New Monetization Tools on Facebook and Instagram: Meta Securing Dough for Creators
  • Google Bard & SEO
    ChatGPT, Meet Bard – The Rival Chatbox That is Google’s Next Step With A.I.

Footer

Sign up for our Newsletter

Get the scoop on all things marketing!

Select list(s) to subscribe to


Spammers are crushed and melted into simple syrup. Privacy Policy

Connect with Us

Cyberlicious® 
735 Arlington Ave N, Suite 210
St Petersburg, FL 33701

727.820.1988
sales@cyberlicious.com

  • LinkedIn
  • Facebook
  • YouTube

Request a Consultation

A quick way to reach you.

Copyright © 2023 · CYBERLICIOUS® · Privacy Policy · All Rights Reserved