Holy moly – guacamole! Our team was a bit flabbergasted at the number of recent updates and features announced at Google Marketing Live 2023! It was one of the best GML announcements Google has had in a while. Let’s just say AI is future.
Analytics & Reporting Strategy
Keep up-to-date on current ways to properly analyze and report the data from your marketing strategy and plan. Dig into what you should expect out of Google Analytics 4, best practices for Social Media monitoring, and some tips on data collection and use.
The data privacy topic is hotter than ever. Consumers want to know what data is being collected, what companies are using it for, and more. Basically, they want control over their personal data, and we don’t blame them. Follow along to learn how this can effect your business and how you can prepare for a new data privacy future.
Universal Analytics is out, and Google Analytics 4 is in. Better known as GA4. It opens new features up to users in an effort to streamline and improve user experience. Compare it to Universal Analytics and dig into all of the features to see how useful it will be for you.
AI is all the rage and for good reason too. It is integrated into almost all places on the web and has inherently changed that way that marketing functions as a whole. Marketing companies should be jumping on this bandwagon and utilizing AI to bring the best outcomes for clients. Check out how Cyberlicious® has embraced it.
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Google announces its new Google Merchant Center Listing report. Now, Product structured data is eligible to more users. Why? Google is changing the search experience for users by offering more a more detailed journey. That’s a good thing.
Google is streamlining eCommerce and Retail advertising. Performance Max Campaigns are here and make it easier than ever to deliver ads to potential customers.
Google to announce new products and share the latest trends and insights. Learn how to get your business ready to drive results today and build resilience for tomorrow.
Google Analytics 4 will officially be the main platform to use with Universal Analytics being completely phased out in 2023. Learn how to use it today!