People use search daily with many of them specifically looking for local products and services. AKA: local solutions. Do you have a Google Business Profile? Is it set up correctly? Well, you should be answering “yes” to both of those.
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Join Me & Men Wear Pink to Help Save Lives!
Ben Guest partners with Men Wear Pink to fundraise and support the fight against breast cancer. Cancer is tough, but so are we. Are you up for the challenge? Join us and find out.
Google Optimize & Optimize 360 Sunsetting, Say Your Goodbyes Now
Google Optimize and Optimize 360 are officially being sunset come September 30, 2023. If you use these features, it is time to prepare for this change. See what to expect moving forward and how you can start preparing today.
Google Makes Changes to FAQ & HowTo Rich Results in Search
Google is making changes! In order to deliver a cleaner and more consistent search experience for users, Google is decreasing the visibility of FAQ and HowTo rich result snippets. Yes, these changes could impact your website analytics. Let’s see what you should expect.
Lead Generation Strategies: Grow Your Audience and Close Leads
Lead generation is the process of attracting potential customers to your business, and nurturing them, with the goal of converting them into a paying customer. We consider lead generation to be a 5 stage cycle that continuously moves until all quality leads are converted. What strategies are you using to grow your lead list?
What Should You Avoid When Developing a Search-Optimized Website?
Don’t get your website blacklisted from search engines. Otherwise, how will users and customers find you? Take precautions when developing a search-optimized website and AVOID these tactics from the start!
Conversion Tracking in Google Ads & Analytics Likely Different
Google Ads and Google Analytics are both run by Google, but sometimes the data doesn’t add up. Do not be alarmed, this is normal. Conversion tracking in Google Ads and Analytics can be different, which means your numbers will reflect those differences. Find out why!
Google Marketing Live 2023 Highlights: Embrace AI
Holy moly – guacamole! Our team was a bit flabbergasted at the number of recent updates and features announced at Google Marketing Live 2023! It was one of the best GML announcements Google has had in a while. Let’s just say AI is future.
How to Design a Homepage & Website Layout
Why is a website’s homepage so important? It’s arguably the first page users will interact with. This means it has to deliver an unforgettable first impression. Brand identity, aesthetics, and content are just a few elements you should be doing right. See even more elements you want to include, and how to lay it all out.