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Advertising News & Trends

Discover advertising strategies that elevate your brand and deliver sweet results!  Stay up-to-date with the latest ad trends, platform updates, and juicy tips for PPC, social media ads, and more. From Google Ads to Meta, we’ve got everything you need to craft high-impact campaigns, outshine the competition, and maximize your ROI.

Google Ads Assets: Build Compelling Ads & Captivate Your Audience

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Stop blending in, start standing out! Forget basic keywords, Google Ads Assets are your secret weapon to creating irresistible ads that captivate viewers & drive results. Just like crafting a visually appealing storefront to attract customers, your Google Ads need to dazzle and entice. Discover the power of text, visuals, and more to help charm your audience and drive results.

Conversion Value Google Ads: Understanding Your Campaign’s True Worth

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Are you getting the most out of your Google Ads? Clicks alone don’t tell the story. Dive deeper with Conversion Values and go beyond counting clicks and conversions. Understand your total revenue generated, identify high-value conversions, optimize campaigns, and measure ROI. Unwrap insights into your campaign’s true impact.

Combatting Spam: New Email Spam Protection Rules

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In response to the overwhelming issue of unwanted emails, Gmail and Yahoo are introducing new rules effective February 2024 to enhance email security and user experience. They specifically target bulk senders, defined as those sending over 5,000 messages daily. If you’ve earned this title follow along or watch your emails fly straight to SPAM.

What is Google Tag & Google Tag Manager?

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Tired of managing multiple tags for your website analytics? With Google Tag and Google Tag Manager, you can centralize your tracking efforts and enjoy sweeter insights, optimized campaigns, and streamlined data collection. Have you centralized yet?

Meta Connect 2023 Highlights: AI, AI, & More AI

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Meta Connect 2024 came and left. Overall, we’d say it was a success! We were excited to see all of the new technology, products, and features Meta has been working on. Some we suspect, will eventually collide with marketing. Did you miss it? We have the most important information for you.

Google Enhanced Conversions: Elevate Your Marketing

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Stay ahead of the curve and leverage Google’s enhanced conversions to drive better results for your business. By utilizing machine learning and advanced data analysis, you can gain deeper insights into customer behavior and improve targeting precision. With enhanced accuracy in conversion tracking and cross-device attribution, your marketing efforts are poised for success. Ready to sweeten your marketing strategy?

Potential of Google AI: Connect with More Customers

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The way consumers behave is continually evolving, and businesses can’t afford to ignore it. AI has the power to understand and interpret the complexities of consumer behavior and translate it into actions that foster a stronger connection between businesses and consumers. It’s time to leverage the potential of Google AI and connect with more consumers.

Google Ads Attribution Models Are Sunsetting

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Changes are coming to Google Ads attribution models. First click, linear, time decay, and position-based attribution models are going away. Users will soon only be able to choose between “Data driven” and “Last click” models. Learn which model is best for understanding the customer journey and take a deep breath as this change shouldn’t have a large effect on most users.

Google Marketing Live 2023 Highlights: Embrace AI

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Holy moly – guacamole! Our team was a bit flabbergasted at the number of recent updates and features announced at Google Marketing Live 2023! It was one of the best GML announcements Google has had in a while. Let’s just say AI is future.