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Digital Marketing Blog
Discover all the delicious goodness in our digital marketing blog. We feature topics from all digital marketing avenues. From dealing with SEO strategy to understanding the importance of UI/UX for your customers, content creation and how to take advantage of social media, and more. If you have questions, we have answers.
Google Optimize and Optimize 360 are officially being sunset come September 30, 2023. If you use these features, it is time to prepare for this change. See what to expect moving forward and how you can start preparing today.
Google is making changes! In order to deliver a cleaner and more consistent search experience for users, Google is decreasing the visibility of FAQ and HowTo rich result snippets. Yes, these changes could impact your website analytics. Let’s see what you should expect.
Lead generation is the process of attracting potential customers to your business, and nurturing them, with the goal of converting them into a paying customer. We consider lead generation to be a 5 stage cycle that continuously moves until all quality leads are converted. What strategies are you using to grow your lead list?
Don’t get your website blacklisted from search engines. Otherwise, how will users and customers find you? Take precautions when developing a search-optimized website and AVOID these tactics from the start!
Google Ads and Google Analytics are both run by Google, but sometimes the data doesn’t add up. Do not be alarmed, this is normal. Conversion tracking in Google Ads and Analytics can be different, which means your numbers will reflect those differences. Find out why!
Holy moly – guacamole! Our team was a bit flabbergasted at the number of recent updates and features announced at Google Marketing Live 2023! It was one of the best GML announcements Google has had in a while. Let’s just say AI is future.
Why is a website’s homepage so important? It’s arguably the first page users will interact with. This means it has to deliver an unforgettable first impression. Brand identity, aesthetics, and content are just a few elements you should be doing right. See even more elements you want to include, and how to lay it all out.
Google Marketing Live 2023 is just around the corner. Join Cyberlicious® at our watch party where you can hang out with the experts themselves! Get ready to see what Google has in store for new Ads features and technologies.