In the Google Q&A #March hangout, Andrey Lipattsev who is a Search Quality Senior Strategist at Google (Ireland) was asked a slew of questions from experts in the SEO industry. The first question asked at the 3:18 mark was regarding the Google PageRank Toolbar, "Why remove the PageRank Toolbar if
Treat Google Like a Lady If You Want to Feel Googlicious!
Ok ladies, and especially gents, I decided to write this article as a way to explain to my husband how a lady as well known and sought after as Google, should be treated. We own and operate a digital marketing company in the Tampa Bay area, so needless to say, we are always trying to romance Google.
Let’s Get Mobilicious with Google Search Quality General Guidelines
Now that we've covered Google's Page Quality (PQ) guidelines and what they consider High to Highest PQ, it's time to dive deep into what the Search Quality Evaluators have to learn in understanding mobile user needs. When Cyberlicious designers create websites these days, we like to ask ourselves,
Google Search’s High to Highest Page Quality Rating Explained
Last week, we discussed in detail how Google’s Search Quality Evaluators identify content throughout your website, how often it’s maintained, and how to research its reputation. This week, we’re going to dive into how you can earn a High to Highest Page Quality (PQ) rating. Feel free to jump to a
Google Search Quality General Guidelines 2015: An In-depth Look
The quality of Google Search is not only controlled by Googlebot, and its algorithmic counterparts; it is also controlled by humans, i.e., Search Quality Evaluators. These special members of Google’s Search Quality Rating Program work on many different types of rating projects such as Page Quality
Customer Tracking – Your ‘2015 Year in Review’
As I log on to social media over the past several weeks, I am reminded that the year is coming to an end. Facebook, for instance, is offering to compile ‘Your 2015 Year in Review.’ This got me thinking: "Wonder how many companies have data that provides customer tracking for the number of visits to
The Last Great Race on Earth: Digital Marketing
The Iditarod sled dog race is referred to as the “last great race on earth.” The race is incomparable to any other race in the world. It covers over 1,000 miles of the roughest most harsh terrain and environments that Mother Nature has to offer. From Anchorage, Alaska to Nome on the western coast of
Taking You Inside Google’s Accelerated Mobile Pages (AMP) Project
In October, Google introduced the AMP Project “for a faster, open mobile web.” This comes as no surprise since back in May, Google claimed “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” With the technology advancements integrated
Website Tracking in 2 Easy Steps with Google Analytics
One of the greatest things regarding digital marketing is the ability to implement scripts into websites to track user behavior. Google Analytics is by far one of the best web analytic services on the Internet as it provides extensive website tracking and reporting. Since Google Analytics is free,
Tracking Your Business Data for Thanksgiving Search Trends
It’s that time of year again! Millions of us will travel to visit family over the long holiday. Then proceed to eat thousands of pounds of turkey, ham, stuffing, and top it all off with a few slices of pumpkin pie covered in whip cream. We’ll fall asleep on the couch watching the obligatory
What Exactly Is Facebook Search FYI?
Facebook has just dramatically increased the reach of user searches with Facebook Search FYI. How can your business capitalize? Massive Expansion of Facebook SearchingFacebook Search FYI BasicsImplications for Content MarketingImpact on Brand Reputation ManagementLooking to the Future Massive
SEO for Your Audience, Not Keywords
Consumers are researching brands, products and services across multiple devices. In response, search marketers are setting aside keywords in favor of secondary signals and personalized content. Mobile Growth Fueling Cross-Device SearchThe Challenge of Multidevice SearchingCross-Device