Google continues to increase the use of automation in its advertising services. Let's give a big welcome to the newest member, Performance Max Campaigns. While everyone is still finding their footing with this new campaign type, we have been given some important information to keep in mind. Follow
Google Marketing Live 2022 Starts Today!
Are you excited to learn what Google has in store for your business? I am! Starting at 12:00PM EDT, Google's annual event Google Marketing Live 2022 is going to showcase the latest innovations to help your business succeed online and beyond.After watching, make sure to come back to learn more from
A Simple Google Analytics 4 Tutorial & Training Guide
Welcome to our simple Google Analytics 4 tutorial and training guide! But first make sure you have a better understanding of the next generation of Analytics and know some of the differences between Google Analytics 4 (GA4) properties and Universal Analytics (UA) properties before immediately
Read This Before You Upgrade to Google Analytics 4
What is Google Analytics 4? Google Analytics 4, or GA4 for short, is a new generation of Google Analytics to help businesses meet their measurement needs with more innovative features and improved flexibility. With this addition, businesses may no longer need to use both Universal Analytics
Introducing Google Analytics 4, the Next Generation for Measuring Websites & Mobile Apps
After 12 long years, Google finally did it! They introduced a new Analytics property called Google Analytics 4 or GA4. We all know customer behavior is rapidly evolving and moving online. We have seen governments implement regulations for user data protection and privacy concerns
The 8 Best Digital Marketing Strategies to Implement in 2020
It’s the new year and new decade at that! With the arrival of 2020 many businesses are still wondering where to invest their marketing and advertising dollars. We want to help, so here are the top 8 best digital marketing strategies you should implement for your business this year. 1. Create
Social Media Management & Monitoring
Get to know how we work as a social media marketing company, and it will be a little easier to understand how we manage and monitor our many different services. Each service we provide is designed to help grow your brand's online presence. From administering your pages, to generating content and
Customer Tracking – Your ‘2015 Year in Review’
As I log on to social media over the past several weeks, I am reminded that the year is coming to an end. Facebook, for instance, is offering to compile ‘Your 2015 Year in Review.’ This got me thinking: "Wonder how many companies have data that provides customer tracking for the number of visits to
Website Tracking in 2 Easy Steps with Google Analytics
One of the greatest things regarding digital marketing is the ability to implement scripts into websites to track user behavior. Google Analytics is by far one of the best web analytic services on the Internet as it provides extensive website tracking and reporting. Since Google Analytics is free,