Yep, the time has come. Universal Analytics is officially done. So, say bye to data collection and processing. We hope you have taken the time to set up your GA4, otherwise you will be in for a rough time as your data collection comes to a complete halt.
Data Analytics & Reporting Insights
Get the full picture with analytics and reporting! Discover the importance of analytics and reporting strategies that help you determine if your marketing efforts are paying off. Explore tips on collecting and analyzing data, utilizing Google Analytics, and monitoring social media performance to refine your strategy and maximize ROI.
Google Optimize & Optimize 360 Sunsetting, Say Your Goodbyes Now
Google Optimize and Optimize 360 are officially being sunset come September 30, 2023. If you use these features, it is time to prepare for this change. See what to expect moving forward and how you can start preparing today.
Conversion Tracking in Google Ads & Analytics Likely Different
Google Ads and Google Analytics are both run by Google, but sometimes the data doesn’t add up. Do not be alarmed, this is normal. Conversion tracking in Google Ads and Analytics can be different, which means your numbers will reflect those differences. Find out why!
Google Marketing Live 2023 Highlights: Embrace AI
Holy moly – guacamole! Our team was a bit flabbergasted at the number of recent updates and features announced at Google Marketing Live 2023! It was one of the best GML announcements Google has had in a while. Let’s just say AI is future.
Data Security & Privacy is Important to Your Customers – What this Means for Your Business
The data privacy topic is hotter than ever. Consumers want to know what data is being collected, what companies are using it for, and more. Basically, they want control over their personal data, and we don’t blame them. Follow along to learn how this can effect your business and how you can prepare for a new data privacy future.
The Time To Upgrade to Google Analytics 4 is NOW!
Universal Analytics is out, and Google Analytics 4 is in. Better known as GA4. It opens new features up to users in an effort to streamline and improve user experience. Compare it to Universal Analytics and dig into all of the features to see how useful it will be for you.
AI is Taking Over Marketing, and Yes, We Even Use It
AI is all the rage and for good reason too. It is integrated into almost all places on the web and has inherently changed that way that marketing functions as a whole. Marketing companies should be jumping on this bandwagon and utilizing AI to bring the best outcomes for clients. Check out how Cyberlicious® has embraced it.
Google Merchant Center Launches New Listing Report – All You Need to Know
Google announces its new Google Merchant Center Listing report. Now, Product structured data is eligible to more users. Why? Google is changing the search experience for users by offering more a more detailed journey. That’s a good thing.
Next Step in Google AI: Performance Max Campaigns Are Rolled Out For All Advertisers
Google is streamlining eCommerce and Retail advertising. Performance Max Campaigns are here and make it easier than ever to deliver ads to potential customers.
Google Marketing Live 2022 Starts Today!
Google to announce new products and share the latest trends and insights. Learn how to get your business ready to drive results today and build resilience for tomorrow.
A Simple Google Analytics 4 Tutorial & Training Guide
Google Analytics 4 will officially be the main platform to use with Universal Analytics being completely phased out in 2023. Learn how to use it today!
Introducing Google Analytics 4, the Next Generation for Measuring Websites & Mobile Apps
The next generation of data and analytics has arrived. Meet Google Analytics 4! A smarter data collection tool that leverages the use of AI to help you make smarter business decisions with AI generated insights.