Tired of managing multiple tags for your website analytics? With Google Tag and Google Tag Manager, you can centralize your tracking efforts and enjoy sweeter insights, optimized campaigns, and streamlined data collection. Have you centralized yet?
Advertising News & Trends
Discover advertising strategies that elevate your brand and deliver sweet results! Stay up-to-date with the latest ad trends, platform updates, and juicy tips for PPC, social media ads, and more. From Google Ads to Meta, we’ve got everything you need to craft high-impact campaigns, outshine the competition, and maximize your ROI.
Meta Connect 2023 Highlights: AI, AI, & More AI
Meta Connect 2024 came and left. Overall, we’d say it was a success! We were excited to see all of the new technology, products, and features Meta has been working on. Some we suspect, will eventually collide with marketing. Did you miss it? We have the most important information for you.
Google Enhanced Conversions: Elevate Your Marketing
Stay ahead of the curve and leverage Google’s enhanced conversions to drive better results for your business. By utilizing machine learning and advanced data analysis, you can gain deeper insights into customer behavior and improve targeting precision. With enhanced accuracy in conversion tracking and cross-device attribution, your marketing efforts are poised for success. Ready to sweeten your marketing strategy?
Potential of Google AI: Connect with More Customers
The way consumers behave is continually evolving, and businesses can’t afford to ignore it. AI has the power to understand and interpret the complexities of consumer behavior and translate it into actions that foster a stronger connection between businesses and consumers. It’s time to leverage the potential of Google AI and connect with more consumers.
Google Ads Attribution Models Are Sunsetting
Changes are coming to Google Ads attribution models. First click, linear, time decay, and position-based attribution models are going away. Users will soon only be able to choose between “Data driven” and “Last click” models. Learn which model is best for understanding the customer journey and take a deep breath as this change shouldn’t have a large effect on most users.
Google Local Services Ads Get Even Better: Expanded Categories for More Leads
Sweet news for local businesses! Google Local Services Ads are expanding to reach even more categories, like education, pet care, and wellness. This means more businesses can leverage this powerful tool to generate leads and grow. Is your business now eligible?
Conversion Tracking in Google Ads & Analytics Likely Different
Google Ads and Google Analytics are both run by Google, but sometimes the data doesn’t add up. Do not be alarmed, this is normal. Conversion tracking in Google Ads and Analytics can be different, which means your numbers will reflect those differences. Find out why!
Google Marketing Live 2023 Highlights: Embrace AI
Holy moly – guacamole! Our team was a bit flabbergasted at the number of recent updates and features announced at Google Marketing Live 2023! It was one of the best GML announcements Google has had in a while. Let’s just say AI is future.
Google Marketing Live 2023: Excitement Abounds for New Updates at Our Watch Party
Google Marketing Live 2023 is just around the corner. Join Cyberlicious® at our watch party where you can hang out with the experts themselves! Get ready to see what Google has in store for new Ads features and technologies.
Data Security & Privacy is Important to Your Customers – What this Means for Your Business
The data privacy topic is hotter than ever. Consumers want to know what data is being collected, what companies are using it for, and more. Basically, they want control over their personal data, and we don’t blame them. Follow along to learn how this can effect your business and how you can prepare for a new data privacy future.
AI is Taking Over Marketing, and Yes, We Even Use It
AI is all the rage and for good reason too. It is integrated into almost all places on the web and has inherently changed that way that marketing functions as a whole. Marketing companies should be jumping on this bandwagon and utilizing AI to bring the best outcomes for clients. Check out how Cyberlicious® has embraced it.
Set Your Eyes on Google Local Service Ads and Get On Top
Ready to get your ads in front of your customers? Google Local Service Ads offer a new opportunity to reach buyers during their journey. But what are they and how do they work? What’s the difference between Local Service Ads and PPC? Let the Cyberlicious® experts walk you through everything you need to know.