Google releases the October 2023 core update just 6 weeks after the previous core update. This is also in the wake of two other major updates, AND at a time of high volatility. This means ranking changes, frustration, and confusion are at an all time high in the SEO industry. How do you plan on moving past this trying time?
Archives for October 2023
Google Helpful Content Update September 2023
Have you thought about using AI generated content on webpages but were afraid Google might hit you with some sort of penalty? Well, Google’s Helpful Content Update September 2023 brings algorithm changes with regards to using AI creatives. Are you ready to venture into machine generated content now?
Potential of Google AI: Connect with More Customers
The way consumers behave is continually evolving, and businesses can’t afford to ignore it. AI has the power to understand and interpret the complexities of consumer behavior and translate it into actions that foster a stronger connection between businesses and consumers. It’s time to leverage the potential of Google AI and connect with more consumers.
Google Ads Attribution Models Are Sunsetting
Changes are coming to Google Ads attribution models. First click, linear, time decay, and position-based attribution models are going away. Users will soon only be able to choose between “Data driven” and “Last click” models. Learn which model is best for understanding the customer journey and take a deep breath as this change shouldn’t have a large effect on most users.