• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Cyberlicious®

Cyberlicious®

Digital Candy for Sweet Results®

  • About
  • Services
    • Advertising
    • Analytics
      • Google Analytics 4 Migration
    • Branding
    • Consultation
    • Content Marketing
    • Workshops
    • SEO
    • Web Design
  • Clients
  • Industries
    • eCommerce & Retail
    • Health & Wellness
    • Legal
  • Blog
    • Advertising Strategy
      • Google Marketing Live 2022
      • Google Marketing Live 2023
    • Analytics & Reporting Strategy
    • Branding Strategy
    • Content Marketing Strategy
    • SEO Strategy
    • Social Media Strategy
    • Web Design Strategy
  • Contact
Home › Digital Marketing Blog › User Interface (UI) & User Experience (UX) Design
User Interface (UI) & User Experience (UX) Design

User Interface (UI) & User Experience (UX) Design

August 8, 2015 By Cyberlicious

A company website must be easy and enjoyable for visitors to use. The user interface design directly impacts user experience which in turn influences a website’s conversion rate. Conversion rate refers to the percentage of site visits that end in a sale or other desired action or goal completion.

A myriad of considerations – ranging as widely as general layout, the ease with which the user can find what they are seeking, the sense of responsiveness and consideration from the company, choice comparison, product images, shopping cart user-friendliness, or even just visual appeal – can all affect whether that user will buy right away, wait to buy later, or leave never to return.

The user experience design of a website needs to have clear objectives, layout and calls to action that limit user frustration. A well qualified UX designer or researcher will:

  • Analyze data to detect and eliminate on site user frustrations and confusion
  • Dissect the conversion funnel step by step to remove roadblocks
  • Continuously test and measure user behavior to gain insight into further improvements.

Cyberlicious® conversion rate experts know how to implement A/B testing, as well as create an environment that appeals to your website’s visitors and works effectively for their needs. Most importantly, we can make the improvements that will enhance your conversion rate, turning mere visits into those all-important sales and providing your business with the opportunity to develop life-long customers.

Filed Under: Digital Marketing Blog, Web Design Strategy

Primary Sidebar

Marketing Plan Template

Start planning your sweetest year yet.

2023 Marketing Plan Template - Download Your Free Copy Today!
DOWNLOAD NOW

Next Workshop

Google Analytics 4

Friday, June16th 2023

SAVE MY SEAT

Digital Marketing Blog

Strategies, updates, trends & more.

  • Google Marketing Live Watch Party: People Celebrating in front of Computer
    Google Marketing Live 2023: Excitement Abounds for New Updates at Our Watch Party
  • National Small Business Week
    Cyberlicious® Celebrates National Small Business Week

Footer

Sign up for our Newsletter

Get the scoop on all things marketing!

Select list(s) to subscribe to


Spammers are crushed and melted into simple syrup. Privacy Policy

Connect with Us

Cyberlicious® 
735 Arlington Ave N, Suite 210
St Petersburg, FL 33701

727.820.1988
sales@cyberlicious.com

  • LinkedIn
  • Facebook
  • YouTube

Request a Consultation

A quick way to reach you.

Copyright © 2023 · CYBERLICIOUS® · Privacy Policy · All Rights Reserved