As a law firm marketing consultancy, Cyberlicious® provides direct interaction and recommendations based on extensive analysis of your marketing efforts. When you partner with us, we get together either bi-weekly or monthly for strategy sessions to discuss ways to improve your firm’s marketing. If you are an attorney who likes to DIY, or if you already have a marketing agency working for you, our digital specialists administer an audit that includes structured advice to immediately improve your online presence.
Marketing & Advertising Audits
The way we administer an audit is essentially the same way we monitor our current efforts for our partners. We pore over your web analytics, phone call metrics, social media insights, email open rates, and search engine performance. Hopefully, you have all this data centralized for easy access to your ROI reporting. If not, that will be our first recommendation, to yield ongoing clarity.
A website audit includes many standard and technical assessments, including verification of compliance with key standards and protocols, such as:
- Web Standards (W3C)
- Security (HTTPS)
- Accessibility (ADA)
- Webmaster Guidelines (Google, Bing, & Yahoo)
- Advertising Rules (Florida Bar’s 4-7.19(a) – reinstated after COVID-19 suspension)
An SEO audit is a granular look at your site’s Google-readiness and search-friendliness, featuring assessments such as:
- Information Architecture
- Content Development
- Keyword Research
- Error Pages
Social Media Audit
A social media audit reviews your presence across the social spectrum, including the following assessments:
- Ensuring Complete & On-Brand Accounts
- Evaluating Post Performance
- Identifying Best Posts
- Audience Familiarity
- Centralize Channel Ownership
- Pixel Integration
An advertising audit is dependent on the channel your firm is utilizing. We actually have an in-depth look at one of our Google Ads audits. Our recommendations saved our attorney partner more than $14,000. If you are running TV or radio commercials, we can help you ensure your branded searches have increased during their airtime.
Choosing a Law Firm Marketing Consultant
When you don’t need day-to-day marketing services but simply require an expert overview, you can benefit from a consulting partnership with Cyberlicious®. We are attuned to the evolving demands of online marketing, and we appreciate the specific concerns of attorneys. Mapping all our efforts to your firm’s ROI, we ensure sweeter online results.