If you think a website is an advertising billboard, you are missing the true value of your law firm’s website design and development. Your law firm’s website should be a fully functional, engaging conversion machine. Have you reached 100% conversion rate, meaning every visitor either calls or fills out the contact form? Probably not, which means we have some sweetening up to do. Let’s focus on elevating your law firm’s website design and development to give potential customers an experience they won’t forget.
Law Firm Web Design Standards
All websites, regardless if they are for attorneys or not, follow certain web design standards. An organization like the W3C sets standards for web design and applications, web of devices, web architecture, semantic web, XML technology, web of services, and finally, browsers and authoring tools. Professional web designers utilize organizations such as the W3C to remain current with the latest technologies to improve user interfaces (UI) and experiences (UX).
Attorney Website Design Compliance
First and foremost, the Florida Bar Advertising Rules have to be followed in order for a firm to remain compliant. Cyberlicious® has a checklist on the advertising rules for web design. Website accessibility is also a factor in order to remain compliant with laws such as the Americans with Disabilities Act (ADA).
Most organizations and laws require security, meaning every domain should have secure communication protocols such as Hypertext Transfer Protocol Secure (HTTPS) and Transport Layer Security (TLS). Finally, in order to stay compliant with search engines, their webmaster guidelines must be followed. Google has theirs along with Bing and Yahoo.
Law Firm Website Development
Website development for law firms is an extremely complex process. There are many factors to consider when developing a website, and Cyberlicious® recommends a few:
- A serverless cloud environment with increased speed, security, and automated backups on AWS (Amazon Web Services). They are the leader in cloud services.
- A user-friendly, open-source content management system (CMS). Preferably WordPress, or for larger firms, Salesforce with all their CRM and marketing cloud goodies.
- An experienced integration specialist with knowledge of application programming interfaces (API).
Conversion Rate Optimization
Since we are a full-service digital marketing agency, we run experiments on many websites. From collecting quantitative and qualitative data to heuristic evaluation, we run multivariate tests on landing pages in an effort to drive conversion rates up. Remember, you are not your prospective client. Therefore, we test fonts, images, colors, call-to-actions, navigation, and content above and below the fold. You name it, we test it. Whatever triggers your potential clients into taking action, we discover those patterns in our data analysis and then execute those discoveries into our web designs. If you think it will convert more prospective clients then you should probably test that!
Take Advantage of Cyberlicious® Web Design & Development
Whether your law firm needs a website designed and developed from scratch, or if you think it is time for a complete redesign, it might be time to call in the experts. Our team of specialists will work with you to figure out what web design and development elements will fit your firm’s needs best. Fill out our consultation form to give your potential clients a delicious experience.