So, you want to create a newsletter? Fantastic! Email lists are by far your most valuable commodity when it comes to marketing and branding your business. By having a loyal subscriber list you can stay connected with customers, remarket to customers that may not have taken action during their first
Personalized Content is King!
Stronger engagement and better responsiveness lead to higher revenue. Through personalization, you can prompt visitors to engage so that you can convert them into customers. Getting Rid of the Cookie-CutterWhy personalization is fundamentalContent as the standard for personalizationCrafting a
Is Your Story Worth Telling? 7 Key Components to a Newsworthy Story
Users read newsworthy content for the "WOW!" factor. It is relevant to what’s happening today and is considered content worth reading. You want readers to engage, comment, and share your content saying “Oh My Goodness! Check this out.” The more valuable your content is to the reader, the more likely
What is Evergreen Content?
Evergreen Content & Your Business Evergreen content is a key component to a successful digital marketing strategy for your business. Evergreen content incorporates ideas and techniques that are long lasting and sustainable. This encourages readers to come back to the information again and
Email Marketing Software
We cannot begin to stress the importance of having a strong mailing list. Mailing lists have many benefits and are extremely valuable, especially when you are trying to build an audience to increase web traffic and continue to sustain traffic over time. Your email campaigns are some of the best
Social Media Marketing
It is estimated that approximately 74% of all American internet users are active on social media; the percentage is even higher in some other countries. Certainly, that is an audience that no sensible business owner wants to ignore. According to eMarketer and The American Marketing Association,
User Interface (UI) & User Experience (UX) Design
A company website must be easy and enjoyable for visitors to use. The user interface design directly impacts user experience which in turn influences a website's conversion rate. Conversion rate refers to the percentage of site visits that end in a sale or other desired action or goal
What is Search Engine Marketing?
Search Engine Marketing is the process of gaining quality traffic and increased visibility from search engines through both paid and unpaid strategies. Online search engine marketing is the most effective way to grow your business in an increasingly competitive marketplace. Search marketing, is the
Impact of Google’s Local 3 Pack & What to Do About It
As of August 7, 2015, Google updated their search results pages (SERPs) with a new local 3 pack. This area has changed throughout the years, however, this recent local 3 pack update may have the most significant impact. What was seven is now three, and if you made the cut like one of our partners,
Email Marketing Services
One of the great ways to help your business establish its products and/or services with potential clients is through fully automated email marketing services like the creation and distribution of email newsletters. Not only is a newsletter a great way to spread important information about what is
A Possible Google Panda Recovery?
As most digital marketers know, Google has publicly denied any Panda update and/or refresh as of May 5th, 2015. If this is true, we may be able to shine some more light onto Google's Search algorithm. Google's Panda algorithm is one of the hottest topics to date. Is it an animal? No, but it could
SEO: A Google Case Study
Have you ever wondered what it was like for a startup to have growth like this for one landing page? For this Google case study, we'll use startup Nick's Car Shipping (fictional name used to protect partner's identity), he was referred to our SEO services after hearing about us at a flag